Local Search

ASDFAGENDA•Local Search 101•Name Addresses and Phone numbers (NAPs)•Streamlined Platform Options•Importance of Reviews & Platform Options•On-Page/On-Site Local SEO•Importance of Citations & Links•Q&A

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDF

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDFLOCAL SEARCH 101

ASDFName, Address, Phone # (NAP)

ASDFName, Address, Phone # (NAP)

ASDFName, Address, Phone # (NAP)

ASDFName, Address, Phone # (NAP)

St vs StreetSTE vs SuiteDr vs DriveLn vs Lane

1-800-555-5555 vs 800.555.5555

ASDFLOCAL PLATFORMS

ASDFLOCAL PLATFORMS

ASDFREVIEWS

ASDFREVIEWS

ASDFREVIEWS

• All Positive Reviews Look Suspicious• Negative Reviews are Healthy but Should be Rare

• Don’t Threaten Negative Reviewers• Don’t Incentivize Money or Services (e.g. Google+)• Don’t Ask for Reviews (e.g. Yelp)• If You Do, Don’t Ask HOW to Rate or Review.

REVIEWS – Don’t

ASDFREVIEWS - Do

• Do Earn Reviews• Do Remind of Online Presenceo Badgeso Window Stickerso Newsletters / Social Mediao Offline collateral (e.g. invoices/receipts)

ASDFREVIEWS - Services

ASDFON-PAGE/ON-SITE LOCAL SEO•Structured Data•NAP HTML Markup•Titles•Geo meta tags•Regional content•Neighborhood SEO

•Mobile-friendliness

ASDFSTRUCTURED DATA•Schema.org Local Business•Schema.org Postal Address•Google Structured Data Markup Helper

ASDFNAP HTML MARKUP•<address>COMPANY ADDRESS</address>•Tel Attribute for Clickable Phone Numbers

ASDFTITLES•No keyword stuffing!

ASDFGEO-META TAGS• <meta name="zipcode" content="22630" />• <meta name="city" content="washington dc, front royal" />• <meta name="state" content="virginia" />• <meta name="country" content="usa, united states of america" />• <meta name="geo.placename" content="Front Royal, VA 22630, USA" />• <meta name="geo.position" content="39.04708;-78.151628" />• <meta name="geo.region" content="US-VA" />• <meta name="ICBM" content=" 39.04708, -78.151628" />

ASDFREGIONAL CONTENT•Unique landing page for every store•Use neighborhood info on:•Local listings, titles, descriptions, and site.

•Use unique info for that region:•Recommended relevant local spots•Local store photos•Local event attendance/sponsorship

ASDFMOBILE-FRIENDLINESS• Responsive Design• If separate URLs:• Redirect Desktop/Mobile Users Appropriately• Use Tagging for Mobile and Desktop Versions

• Fast Loading

ASDFOFFSITE SEO: LINKS & CITATIONS• External links are editorial votes• Quality trumps quantity

• NAP citations are the links of SEO• Quantity more important

ASDFResources Local Strategy Infographic

http://www.bitrebels.com/wp-content/uploads/2013/03/local-seo-strategy-guide-infographic.png

Ultimate Guide to Local SEOhttp://www.seomaverick.com.au/local-seo-ultimate-guide

Scaling Local Landing Pages Videohttp://moz.com/blog/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-Friday

Neighborhood Local SEOhttp://searchengineland.com/ready-googles-neighborhood-algo-194161

Guide to Mobile Technical SEOhttp://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066

Asking for Local SEO Reviewshttp://searchengineland.com/ask-reviews-true-story-local-seo-203254

Local Search Ranking Factorshttp://moz.com/local-search-ranking-factors

ASDFQUESTIONS?