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PATRICK STOXhttps://www.linkedin.com/in/patrickstox
@patrickstox
http://www.TheeDesign.com
LOCAL SEO
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_infographics.pdf
KEYWORD RESEARCH & TARGETING
https://adwords.google.com/KeywordPlanner
http://keywordtool.io/
http://www.semrush.com/
https://ahrefs.com/positions-explorer
HYPERLOCAL & LOCATION
Boylan HeightsBrier CreekCameron ParkCameron VillageCapital DistrictFairmontFayetteville StreetFive PointsGlenwood South
Lassiter MillMoore SquareMordecaiNorth HillsNortheast RaleighOakwoodUmsteadWadeWarehouse District
ON-PAGE SEO
Don’t expect to outrank companies with a physical presence in a city and who are active unless you put in the work
KEY ELEMENTS FOR SEO
•TITLE TAG•HEADER TAGS•URL•CONTENT•IMAGE FILE NAME & ALT TEXT•SPEED•INTERNAL LINKING•ANCHOR TEXT•NAP
MOST ASKED QUESTIONS FOR STORES
KEY LANDING PAGE CONSIDERATIONS
•HEADLINE•PAGE CONTENT•IMAGES•VIDEOS•TRUST INDICATORS•COLORS•DESIGN•LAYOUT•OFFER•USP•CALL TO ACTION
LOCAL CONTENT SILOS
SCHEMA MICRODATA & JSON-LD
https://schema.org/
http://json-ld.org/
TYPES OF GOOGLE+ PAGES
Personal
Brand
My Business
GOOGLE MY BUSINESS
https://www.google.com/business
Guidelines: https://support.google.com/business/answer/3038177
Contact: https://support.google.com/business/contactflow?hl=en
WHAT TO LOOK FOR•Business name•Address•Phone Number•Website•Categories•Hours•Good description (include links)•Profile Photo•Cover Photo (can be animated)•Other Photos•Email Address (on domain)•Claim custom URL when you can•Join Communities•Follow others•Links
MY BUSINESS INSIGHTS
LOCAL CITATIONS / NAP LISTINGS
Parts of your business data including Name, Address, Phone #, but can also include data such as website, email, hours, etc.
EXPERT CITATION SURVEY
•55% say accurate citations are 'critical' to local search ranking•71% say quality of citations is more important than quantity•45% say you should update existing citations before building new ones•57% say that it is 'very important' to merge or delete duplicate citations•Local Gov sites are rated the highest unstructured citation sites (20%)
https://www.brightlocal.com/2015/03/12/expert-citation-survey-2015/
https://www.whitespark.ca/top-local-citation-sources-by-country
PREPARE FOR THE CALLS
TOOLS / SERVICES
RoboFormLastPassMoz LocalYextWhiteSparkBright LocalDupe Finder - http://www.michaelcottam.com/google-business-page-finder/NAP Hunter: https://chrome.google.com/webstore/detail/nap-hunter/ligeiippheclogiddffemogcgpjmieao
MORE ABOUT CITATIONS
Make sure your citations are on your site
Citation cleanup and optimization often takes a second or third round
Partial / Unstructured citations on sites such as social profiles, youtube videos, job ads, media, events, etc.
What gets normalized in business data is okay!
INDUSTRY & LOCAL LINKS
BBB, chamber, local directories, meetups, sponsorships, industry associations and organizations, events, charities, media mentions, university discounts or scholarships, jobs, awards, certifications, speaking engagements, coupons
Find links of competitors:AhrefsOpen Site ExplorerMajestic
REVIEWS
Trust
“Millennials value crowd-sourced reviews over recommendations from family and friends.”
-Duane Forrester of Bing
BEST PRACTICES AND TIPS
• Start with google but don’t stop there!• On Google: 5 reviews to see stars, but
still won’t get you a 5 star rating• Monitor and respond to reviews• Ask for reviews, review instruction
sheets, redirects on domain, follow-up emails, satisfaction questionnaires
BAD PRACTICES OF SEO COMPANIES•They Promise #1 rankings or guarantee results•They say they have a guy at Google•They sell packages before they determine your needs•They use Call Tracking Numbers on Google My Business or important NAP listings•They setup their own site•They own your domain•They own your website or content•They don’t get your onsite SEO right•They don’t do redirects after a new design•Duplicating social posts•Duplicating page content•They won’t give you access to your Analytics•They don’t filter your Analytics spam•They don’t give you access to your AdWords•They don’t setup goal tracking•Link networks or PBNs•They don’t report on activities•They don’t ask questions about your business•They still use PageRank as a metric•They send lots of unsolicited emails•They have bad reviews
OTHER RESOURCES
http://localseochecklist.org/
https://www.whitespark.ca/top-local-citation-sources-by-country
https://moz.com/learn/local/citations-by-category
https://www.brightlocal.com/2014/10/09/top-citation-sites/
http://synup.com/lists/ideas-to-generate-reviews.html
http://localseochecklist.org/citation-submission-services/
http://synup.com/lists/citation-building.html
THANKS
PATRICK STOXhttps://www.linkedin.com/in/patrickstox@patrickstox
http://www.TheeDesign.com
