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Professional Digital Marketing Assistant
Local SEO Do and NotDo in 2017
If you are a local business, you must be wonderingwhat you can do to optimize your website for SEOand rank locally in 2017.
made with
Correct OnPage SEOElementsThis includes contact
details, phone numbers
and local keywords.
Update current contact
contact information.
Create QualityLocal ContentYour content should
serve targeted
audience in your
location.
It has to connect with
the user as they
interact with it.
Create actionable
content that flows from
start to finish.
LeverageSocial MediaTake advantage of
social media channels.
Build your brand and
promote content daily.
Connect with others in
your industry.
OptimizingYour ImagesAdd local keywords
City name in image file
and ALT tags
Create LocalPagesGet a Google+, Yahoo
and Bing local business
listings.
This pages enhance
your local business
Contact on allListings AreCorrectGoogle and Bing maps
can help with placing
your business locally.
Correct contact
Do This For Local RankingsThe first step is understanding what's important, and following thisarticle to keep your optimization techniques simple but effective.
We will take a look at the following;
On-site Optimization
Link Building
Reviews, Citation and ratings
Profile pages
rankings. information on all
pages.
PhysicalAddress InRanking CityA real physical business
address .
This can increase local
visibility and foot
traffic.
Use A LocalPhoneNumberYour local number can
help increase trust.
It helps connect with
locals familiar with the
number.
Reviews AreNeededReviews can boost your
local rankings.
Ask for reviews from
clients.
Organize YourBusinessCategoriesYour business in the
right category.
Make it easy for people
to find you in
directories.
CitationsFrom HighQuality SitesCitations are the
listings boosters
Look for competitor
citations and replicate
them.
Gain LocalBacklinksLinks are the soul of
your online business.
Local links will help you
rank locally.
Make sure to gain links
from high quality sites.
Avoid SEOAuditsConstantlyLook at your URL and
targeted keyword.
Spy on your
competition.
DuplicateContentCopied content can
harm your rankings.
Keyword stuffing can
get you penalized.
No internal links
DroppingLinks OnSocial MediaInteract on social media
to build connections.
Your social signals
affect your rankings
Rankings can influence
follows
Image Fileand ALT TagsImage tags are
important for keyword
targeting
Don't stop your image
from showing up in
Google image search
ProvidingIncorrectContactDetailsIncorrect information
can harm your rankings
Affect your online
reputation and drive
away potential
customers
InconsistentContactInformationYour address matters,
make it visible and
consistent
Place your contacts
where visitors can find
it easily
Don't Do This For LocalRankingsThe first step is understanding what's important, and following thisarticle to keep your optimization techniques simple but effective.
Listing YourP.O Box In AsAddressAvoid a p.o box for your
business.
You can add then if
there is an option for a
second address
No CallCentersNo advantage with a
generic phone number.
Have direct contact
with potential
customers.
Incentives forReviews andRatingsMade up reviews can
damage your business
reputation.
Inaccuracies can affect
how your business is
viewed online.
NotCategorizingYour SiteAdd your business to all
relevant categories.
If you are in an
irrelevant category,
change it immediately.
CitationsFrom LowQualitySourcesRemember quality over
quantity.
Authority and do-follow
links
Local LowQualityBacklinksGain links from high
authority sites in your
niche.
Linking to out dated
content will affect your
rankings.
Beat your local
competitors with local
linking.
References:http://searchengineland
.com/seo-donts-20-
fatal-mis...
https://www.wordtrack
er.com/blog/do-dont
https://www.semrush.c
om/blog/the-dos-and-
donts-of-...
Local SEO ForBusiness
How local is your business and howdo customers find you within a
geographical area?
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