LocalBusiness

Schema PRESENTED BY CHRIS SHEEHY

Featured speaker at Search Engine Marketing New England | SEMNE - April 2015

Who Uses Structured Data Markup?

“Local Business” aka LocalBusiness

Why Use Structured Markup?

• Humans can understand the context of a website much better

than search engines - which aren't really human (even though we

talk and maybe even swear at them – so I’m told)

• Search engines have limited contextual understanding of websites

• Adding HTML tags onto web pages callout the specific elements

of content – like specific things, people, and places

• SE’s crunch this data to provide better indexation

• Which in turn produces better visibility and discoverability*

schema.org

Schema provides a collection of shared

vocabularies webmasters can use to mark

up their pages in ways that can be

understood by the major search engines:

Google, Microsoft, Yandex & Yahoo

Why Do We Use Local Schema?

To Accurately Index A Business On Search

Schema For Everyone!

• Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe,

TVSeries

• Embedded non-text objects: AudioObject, ImageObject, VideoObject

• Event

• Health and medical types

• Organization

• Person

• Place, LocalBusiness, Restaurant ...

• Product, Offer, AggregateOffer

• Review, AggregateRating

• More…

152-ish Business Schema Types

If I Can Do It – You Can Too…

There Are A Lot Of Tools Out There For

Schema

So We Made Our Own Damn Tool!

And We’re Sharing It With You…

Test @ http://goo.gl/3aAmYj

Chris Sheehy @ http://sidewalkbranding.co