MKT 420 NEW PRODUCT

Group B

New Product Definition

• Little flower- ‘real life’ flower. – a type of chrysanthemum. Introduced by The Secret

Garden.• Has a life span of up to 10 years – minimum care and very low maintenance.

• The flower fully imported from Brazil, processed in Taiwan, and produced using an advanced technology originated from Japan.

• With vibrant and various colors which represents different meaning .

Features• Cute and adorable, non-allergenic• Easy to keep clean• No soil and fertilizer• No need for watering and sunlight• Keeps its shape, color and beauty• Does not die if you don’t water it more

than a month or two.

Features

• Suitable to be placed in an air-conditioned room or in a cool dry place.

• Never grow - processed using frozen technology from Japan to maintain its softness and beauty.

• The stems is fragile – need careful handling• The buds will close off during humid weather

and will bloom in dry weather.

Price• Prices are from RM 14.90 to RM 299.90 • Depends on the sizes and designs of the vase. • Cheapest product have the smallest size – eg: “Mini Flower” and “Small hanging”.

• The “Giant tube” which has more flowers and the tallest is the most expensive.

• Unique and exclusive design – eg : “Fish” have higher price than others.

Distribution• Online shipping

– Within 5 business days – Shipping cost for RM9/kg-Peninsular (West Malaysia) and RM15/kg

(East Malaysia).• Self-collect

– Subang Jaya office – The Secret Garden Trading

Corporate Tower Subang Square,Jalan SS15/4B, 47500 Subang Jaya, Selangor.

– Appointment• Authorized seller / distributor

– contact the distributer through email: sales@thesecretgarden.com.my

• Contact number +603-61426037 (Stephy)

Konzept Garden IOI Mall grouor

Konzept Garden Mid Valley MallThe Room at Pahlawan Mall Melaka

Konzept Garden Paradigm Mall

Promotion• Make a lot of promotion seasonally through Facebook page,

e-bay, LelongExample: Mother’s day

• Promotion is also being offered to customers who are interested in starting a business.

Strategies• Dropship agent: 3 Type

- Bronze, silver, gold ( different in fees and commision)

• Promoting through video – Youtube and official website.• Advertising into newspaper and television.• Beautiful Packaging : In hard, eye-catching

boxes together with an instruction care card.

References • Secret Garden Official Page:

http://www.thesecretgarden.com.my• Micro Flower Official Blogspot:

microflowers.blogspot.com• Secret Garden Fanpage via facebook:

http://www.facebook.com/SecretGardenFanpage

LITTLE FLOWERS

Thank You