IOT: quelles expériences

attendent les

consommateurs?François Pétavy

eYeka, CEO

L’IoT, entre High Tech et marketing

En partenariat avec

Club Expérience Digitale

19 septembre 2017

eYeka’s eYe on the crowd

The Emerging Trends in IOT

09/2017

“ I want to get to the future first and

welcome consumers as they arrive. That

way we don't have to chase them”

Keith Weed, Unilever CMO

WE’RE TAUGHT THAT

EXPERIENCEIS A GOOD THING

BUT IT’S

THE INEXPERIENCED

WHO TRULY CREATE

BREAKTHROUGHS

GREAT IDEAS COME

FROM ANYWHERE

FROM IDEAS…

… TO COLLECTIVE

INTELLIGENCE …

… TO INNOVATION

Revolutionize oral care with the first connected

toothbrush!

Tell us what an electrical toothbrush that can

connect to the Internet should offer to change your

life for the better.

CONNECTED TOOTHBRUSH

THE IDEAS

THE INNOVATION

#METHODOLOGY

eYeka’s eYe on the crowd

36 briefs from 15 different brands

Hundreds of ideas

5 Key Trends

The Emerging Trends in IOT

The opportunity with the Internet of Things is beyond

technology.

It is about understanding what and how people are feeling or

thinking, and to provide the best experience in that context.

Domino’s pizza tracker

Google Home of the Whopper

“A lamp smart enough to

know when to shut up”

https://www.fastcodesign.com/90125968/the-anti-smart-home-disconnects-you-when-youre-in-a-great-conversation

The Emerging Trends in IOT

IOT 1.0 REDEFINE THE BOUNDARY OF TECHNOLOGY

IOT 2.0 MULTIPLY HUMAN TIME

IOT 3.0 REGROW EMPATHY

#1REDEFINE THE BOUNDARY

OF TECHNOLOGY

#1

AN

ATTENTIVE

ASSISTANT

« A better version of me »

#1

AN

ATTENTIVE

ASSISTANT

“FLUID” - The learning water meter

#1

AN

ATTENTIVE

ASSISTANT

“HUGONE” - A sleep monitor for the whole family

#2

EXPERIENCE

MAKEOVER

Intimate

Personalised

Convenient

#2MULTIPLY

HUMAN

TIME

IOT allows people to be here and there

at the same time

“Vogue & Google Home”

#2MULTIPLY

HUMAN

TIME

IOT allows people to live and learn on the go

#2MULTIPLY

HUMAN

TIME

#3REGROW

EMPATHY

“For millions of years, human beings

have been part of one tribe or another.

A group needs only two things to be a

tribe: a shared interest and a way to

communicate.”

Seth Godin.

#3REGROW

EMPATHY

Apple Watch Nike+

#3REGROW

EMPATHY

LIFE SWAP

#3REGROW

EMPATHY

What does smart mean?