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LinkedInMarketing SolutionsB2B Marketing in a changing world
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First ... 5 ... Simple … Questions
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For the next 45 minutes
Current state of B2B Digitalization
Introducing LinkedIn
How to leverage the power of LinkedIn?
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Current state of B2B Digitalization
LinkedIn introduction
How to leverage the marketing power of LinkedIn?
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Are you changing with them?
A
C
B
Digital initiativeHow much effort and resources are available and used to drive the digital customer experience?
Digital transformationHow digital ready is your organization? Your people? Your KPI’s? Your resources?
New digital business modelsDo you have disruptive business models on the shelve?
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Where are you?
Stop being a penguin: https://www.linkedin.com/pulse/stop-being-penguin-today-bastian-verhulst?trk=prof-post
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Current state of B2B Digitalization
LinkedIn introduction
How to leverage the marketing power of LinkedIn?
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364,000,000+registered members (as of May 2015)
10M+
Canada
105M+
USA
18M+
Brazil
6M+
Australia
74M+
EMEA
27M+
India
3M+
South Africa
3M+
Turkey
7M+
Italy9M+
France
6M+
Spain
2M+
Belgium18M+
UK
1M+
U.A.E
6M+
DACH
The world’s largest global professional network
5M+
Nordics
5M+
NL
57%growthin page views y/y
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32%growthin monthly users y/y
200,000+professionals join daily
2004 2005 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1 47 31
53
87
144
200
277
364MM+
1 2
Content is our coreDefinite professional publishing platform
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8XMore engagement with content vs jobs
BRANDS
+3MM Company PagesCompany UpdatesSlideShareGroups
THOUGHTLEADERS
500+ Influencers
NEWS1,5MM PublishersLinkedIn Today
PEERS2MM GroupsConnections
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Current state of B2B Digitalization
LinkedIn introduction
How to leverage the power of LinkedIn?
How to leverage the power of LinkedIn in 3 steps
Nurture Deliver helpful content at the right time, based on who they are and what matters to them
Measure Track branding and direct response impact with simple yet powerful analytics
Reach Reach the right people with accurate targeting
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How to (1) reach the right B2B audiences
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Targeting Take charge of your audience
SeniorityDirector
FunctionMarketing
Director
StandardizedJob Titles
Marketing Director
Inferred
Demo
Targeting power
NameMaartenVernooij
DemographicsMale
Connections500+
GeoDutch
EindhovenArea
CompanyPhilips Lighting
BeneluxIndustry
Electrical/Electronic Manufacturing
Size10.000+
ModeledAdobe Creative Cloud
Volvo XC90Panerai
ING Private Banking
3rd Party Data
1st Party DataGroups
Oa. Lightining Talk,Duurzame Verlichting,
B2B goes Social
Companiesfollowed
Oa. Philips,Think with
InfluencersFollowed
Barack Obama,Hiroshi Mikitani
ExamplesHow do Dutch B2B brands target their audiences?
ZZP, SOHO, MKB and Corporate Decision Makers
Transport, Courier Express, People Transport,Services and Maintenance and Utilities
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How to (2) INspire the right B2B audiences
The only full funnel B2B platform
Sponsored Updates
Lead Accelerator
Full-funnel analytics & reporting
products that impact every stage of your funnel and get results
LinkedIn Sponsored UpdatesInspire professionals on desktop, smartphone and tablet.
Communicate where your audiences are - in the LinkedIn Feed
Raise awareness and build relationships with your key audiences
Drive traffic to your website with the right content at the right time
Ziggo reaches content hungry audiencesNative content marketing –bring dedicated content to key audiences
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How to (3) Convert the right B2B audiences
LinkedIn Lead AcceleratorDrive more high quality B2B leads, faster!
Drive more conversions
Engage LinkedIn audiences (your prospects) on and off LinkedIn
Convert the 95% of anonymous web visitors who don’t provide an email addresses
Measure the impact and success of all your digital activities
Click for video
LinkedIn Lead AcceleratorDrive more high quality B2B leads, faster!
Nurture prospects across the Web through targeted display and social ads, including Sponsored Updates
Sequence ads and content based on who your prospects are and what they’re doing on your website
Reach known contacts beyond email by integrating your Marketo and/or Eloqua marketing automation systems
Measure how your ads are performing at any stage of the process
Thank you.
Bastian VerhulstAccount Director
LinkedIn Marketing Solution
06 5273 8145 | 020 561 0032 | [email protected]
