LinkedIn Based Marketing in One Slide

When to choose the LinkedIn

• Target Audience is well-defined• Major challenge is how to reach rather than whom to reach

• Challenges can be expressed as REEI cycle• Engage Followers• Encourage Participation• Increase (goals) Brand Awareness, Visibility, Reputation as expert

Incr

ease

Reach

Engage

En-courage

The Tools At Disposal

Company PageGroups

(Industry & Interest )

Ads –Recommendation

& ContentPolls

Status & Sponsored Updates

Partner Messaging

The LinkedIn Action Plan

Define Campaign Objectives

Identify the Medium

for Target Audience

Set-up Page

Produce Quality Content

Get Followers

Encourage & Inspire

the Discussions

Revise & Repeat