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LINKEDINBrighton Chamber of
Commerce
•Contract CMO
working for companies that don’t have senior/strategic leadership, on a contract basis
•SMB Marketing Strategist
working with companies to align brand, develop marketing plans to reach business goals, connect with resources, assist/advise as needed
•LinkedIn Evangelist
helping companies and individuals understand and effectively utilize LinkedIn
Today’s agenda•Understand WHY LinkedIn is important for business
•Learn basics to getting YOUR Profile and your COMPANY Page set-up or improved
•Using LinkedIn to grow business
Why LinkedIn?•B2B uses LinkedIn to find employees, sales leads, resources and expertise
•Increase your company’s organic search•Increase traffic to your company website•Demonstrate your expertise; promote your company and offerings
•LinkedIn offers credibility
2 Components to know Company Page
•Increases SEO•Keeps company news current
•Highlight products & services in Showcases
•Post job openings•Customer testimonials
Your Profile•Add to your brand –have a robust profile
•Add your visibility and credibility
•Demonstrate your expertise•Highlights career accomplishments
Top 5 Things Your Profile Must Have1. Keyword Descriptors
(words others would use to look for someone with your expertise)
2. Excellent picture
3. Contact details
Top 5 Things Your Profile Must Have (con’t)
4. Impressive summary: what makes you different?
5. Expanded experience: what did you accomplish? (not a job description)
5 Features you should capitalize on1. Connecting
Make it personal
2. Feature documents, presentations
5 Features you should capitalize on3. Recommendations
these are gold dust
4. GroupsJoin, but thoughtfully!!
Posting to GroupsEASY STEPS
• Set Google Alerts for content• Post to LinkedIn main (home) page• Share with your groups
or
• Re-post someone else’s post with a comment
or
• Post a question, statement or “thought for the day:
5 Features you should capitalize on5. Projects
Link to YouTube, Slideshare
LinkedIn Premium• 4 different pay-for plans
• Job Seeker- designed for job hunting•Business Plus – expand network to the 3rd degree•Sales Navigator – lead generation focused•Recruiter Lite – tools for talent searching
Maintenance•Check regularly
•Participate in discussions and/or post weekly/bi-weeklyUse “share”, re-post from other sides, or just toss out a quote
•Update profile regularly…while it’s fresh
Handy Little Tips
Tip #1: Check Their Message First
Tip #2: Look Under Pending Invites For People You Know
Tip#3: Messaging From Within a Group To Non-Contact
Tip #3: Turn Off Competitors Showing Up In Your Profile
Tip #4: Turn Off “…also viewed” In Settings
Tip #5: Check Activity and Number of Contacts
Tip #5: Check Number of Followers
Tip #6: Be Specific in Search
LinkedIn Company Pages
Top 6 Things Your Company Page MUST Have1. Company Logo
2. Consistent Company Name
3. Same image as your Website
4. About content that matches your website and other materials. Use keywords.
5. Highlighted specialties
6. Contact details
Top 6 Things Your Company Page MUST Have
5Things Your Company Page Should Have1. Followers
2. Showcase pages
Top 5 Things Your Company Page Should Have3. Regular Updates
Top 5 Things Your Company Page Should Have
4. Groups your company is following
Top 5 Things Your Company Page Should Have
5. Recommendations
Things to Add to Your Company Page•Photo of products•URL directly to the product or service page on your website
•Additional contacts in your company•A promotion!•An industry or other business event you’re attending•A YouTube video – think demo or testimonial•Employee opening and hiring
Putting It All Together• Demonstrate your expertise; keep content current; utilize Google
Alerts• Join groups and be part of the discussion; offer advise, make
connections• Offer informative customize material via Slide Share, YouTube and
webinars• Use LinkedIn Mail to reach prospects with specific asks or offers but
not aggressively• Use analytics to see what posts are reaching your audience, make
adjustments• Search by title, company, location to find prospects; use
connections to get introductions
Ginny [email protected] images licensed under Creative Commons, other through paid permission from FreeDigitalPhotos.com
• Connect with me on LinkedIn
• Follow BrandrethWorks
• Join Brighton Chamber of Commerce Group
Last But Not Least….