Amy Neumann, Jacquie ChakirelisNortheast Ohio Media Group

February 10, 2015

For Business

Agenda

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•Brief Social Media Overview – where LinkedIn fits in

•Personal Profiles – your online resume and best foot forward

•Company Pages – make your business stand out from the crowd

•LinkedIn Groups – connect with people who share your passion

•InMails – connect with new contacts, even if you don’t have their contact

information

• Ways to Increase Visibility -

Highlights -2014 Social Media Users

• Facebook: 1.19 BILLION (800 mm mobile)

• YouTube: 1 Billion+

• Twitter: 560 million +

• Google Plus: 400 million +

• LinkedIn: 240 million +

• Instagram ( 150 mm; owned by Facebook)

• Pinterest (70 mm)• 6 BILLION+ mobile devices globally

http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

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Visibility & Connectivity at All Times

• We “Share This”

• We talk about what we like (or don’t like)

• We are mobile

Why Use LinkedIn?

74% of businesses research potential clients and job candidates

42% have built new relationships with individuals who may become customers

41% have increased their branding and marketing presence in their market

26% have generated identifiable business opportunities

Source: Power-Formula 2014 LinkedIn User Survey

Generate Lift with LinkedIn

LinkedIn has a 3X HIGHER VISITOR-TO-LEAD CONVERSION RATE than

Twitter and Facebook.

Source: HubSpot, March 2014.

You can:

• Generate Leads

• Build your Brand

• Engage your Target Audience with Content

• Recruit Top Talent

Implement a Strategic Plan

(ONGOING MANAGEMENT & SUPPORT)

DELIVER AGAINST

KPI’S

(AD CAMPAIGNS)

BROADEN YOUR REACH

SET-UP & OPTIMIZATION

CONTENT UPDATES

CREATE ENGAGING CONTENT

+BUILD YOUR PRESENCE + =

There are 107 million U.S. LinkedIn

users as of January 2015.

https://press.linkedin.com/about-linkedin

Personal Profile

http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/

Your Profile: Brilliant for Networking

• Keep your profile updated:

– Professional photo

– Current title and organization

– Succinct Summary including keywords

– Complete history allows for faster networking

– Add causes and volunteer work

– Add any publications

– Join relevant Groups and interact

Content Update Ideas

• Share what you find interesting, including from industry-specific sites

Company Pages

https://www.youtube.com/watch?v=bTTDD-n8-vE&list=PL27DE225FA29FC243&index=7&feature=plpp_video

Watch a Tutorial Video:

https://snap.licdn.com/microsites/content/dam/business/marketing-solutions/global/en_US/site/pdf/cs/linkedin_company_pages_guide_us_en_130314.pdf

https://business.linkedin.com/marketing-solutions/company-pages/best-practices

LinkedIn Groups

LinkedIn Groups

• Join groups where your customers and prospects are. Identify groups with members who are prospective clients or influencers in your industry and then answer questions and/or create content such as articles, how-to's, guides and blog posts that feature subjects relevant to that group

• Create your own LinkedIn Group. To build community with your customers and prospects. To use as an extension to a discussion group for a podcast. For a specific vertical or technical customer that would benefit from specific discussions around a product or service. This type of group needs to planning and managing in order to be an effective strategy

Two Ways to Use the Group Function on LinkedIn

How To Find The Best

LinkedIn Groups For You

First, select a

LinkedIn Group to

begin the process

of determining if

it’s the best group

to belong to and

engage with.

Click the Group

Statistics box to

get under the

hood of your

potential LinkedIn

Group.

Dig Deeper Into Detailed

Audience Demographic Data

Quickly

determine what

seniority level

this LinkedIn

Group’s

members hold

to help you

make a quick

participation

decision.

Top function, location and industry

is highlighted to give you more

information to determine your

involvement.

4 tabs give you

deeper breakdown

of demographics

This seniority level

breakdown will

help you

determine your

social selling

messaging

strategy.

Be A Good Neighbor! • Discussion groups are a place to discuss relevant topics, news and best practices

in a given industry. They aren’t the place for blatant self-promotion.

• People turn to LinkedIn groups to find answers to questions they can’t ask anywhere else. If you want to be a respected member of the group, regularly contribute to the discussion with information that helps others.

• Sell your value, not your accomplishments. Don’t just tell prospects how you can help them. Use your entire profile and all of LinkedIn’s tools to show how your value contributes to their success.

• Carefully plan your LinkedIn content so it positions you as an influencer and encourages targeted leads to join your discussion groups

InMails

1. Focus on quality versus quantity2. Write a compelling subject line3. Be brief4. Start a conversation5. Make it about them6. Develop a clear call to action7. Combine InMail with other contact methods8. Select recipients carefully9. Remember the option to “Get Introduced”10.Build your sales profile

https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/InMails_10312013-Q4.pdf

Recommended LinkedIn Resources

• http://www.socialmediaexaminer.com

• http://socialmediatoday.com/

• http://mashable.com

• http://techcrunch.com

• http://www.socialbrite.org/sharing-center/tutorials/#linkedin

• http://mashable.com/2014/01/18/linkedin-etiquette/

• http://help.linkedin.com/app/answers/detail/a_id/530

• https://business.linkedin.com/marketing-solutions/company-pages/get-started

• https://smallbusiness.linkedin.com/

• http://www.forbes.com/sites/jaysondemers/2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/

• https://business.linkedin.com/sales-solutions/sales-strategy-tips

• http://contentmarketinginstitute.com/2014/09/linkedin-groups-content-marketing-strategy/

• http://blogs.constantcontact.com/how-to-use-linkedin-groups/

• http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/

• http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

• http://blogs.constantcontact.com/social-media-image-sizes/

LinkedIn Takeaways…

•Set your profile up for success!Fill out sections completely using relevant keywords

Add content to tell your story & stand out

Join and contribute to relevant groups

•Add connections –start with people you know

•Ask for recommendations to build credibility

•Research targets you want to get to know

•Find ways to build the relationship

Connect with Us!

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Questions?This presentation can be downloaded at http://slideshare.net/amyneumann