Enhancing the translation of intention… into behaviour

266 million

50 million – 16850% 74,000

124,000 £30billion

29%

1 in 3

60%

1 in 3

6% vs 39%

37%

INTENTION BEHAVIOUR?

INTENTION BEHAVIOUR

FORGETTING

FINDING THE

RIGHT MOMENT

INTERRUPTION

ENTICING STIMULI

EXISTING BAD HABITS

OVERWHELMING NEGATIVE

STATES (e.g. STRESS)

Is there a clever way to overcome these issues?

Yes!

Well. Some of them at least.

Implementation intentions

Identify a SITUATION / OCCASION (critical cue)

to initiate the behavioural response

e.g. at breakfast on a Saturday1

2

IF

THEN

Identify a SPECIFIC BEHAVIOURAL RESPONSE

that supports overall CVD risk reduction goal

e.g. drinking a glass of orange juice a day(to support eating 5 portions of fruit and vegetables a day)

If… I have a Sausage & Egg

McMuffin meal at McDonald’s

on a Saturday,

then… I will order an orange

juice instead of a latte

“

”

If… I have a Sausage & Egg

McMuffin meal at McDonald’s

on a Saturday,

then… I will order an orange

juice instead of a latte

“

”

Prioritise health goals

Identify a realistic starting point

Build goal commitment

For each goal, establish a manageable number of implementation intentions

Establish a timeframe

Repeat (if required)