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Leveragingthe Power ofReal-Time DataJeff Lunsford, CEO of Tealium
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AtmosphericMarketing
Engage EverywhereTo fuel growth and achieve best-in-class results, companies must engage customers at every point
• Collect visitor interaction data across every channel and device
• Be able to act on that data in real-time to improve engagement and conversion rates
AtmosphericMarketing
How do you create it?
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Combined, clean, normalized, all in one place, ready for rules, predictive models and action.
Enrichment data, segmentation data, other metrics and metadata
All first-party data
First-PartyData
Using what you know
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Fragmented Customer View - http://bluekai.com/registry/© 2015 Tealium Inc. All rights
reserved. | 66
How Do WeSolve This?
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The Customer Data Platform
Audience CDP Action
Four Critical Building Blocks
Customer Data Platform
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Data Layer
Audience Profiles
Audience Actions
Audience Analytics
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UnifiedCustomer
ViewThe Best View
First-party, real-time, cross-channel
Real World Use Cases
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• Cyber SecurityTop U.S. Bank
• User PrivacyHealthcare.gov
• Single Source of DataLincoln Financial Group
• Integrated ViewGreenstone
• Cross-Channel MarketingAmerican Eagle
Cyber SecurityTop Five U.S. Bank
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No new marketing tech in years due to Infosec
concerns
Tealium iQ provides balance of security and
agility
User PrivacyHealthcare.gov
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Allows team to optimize and measure, and honor
user privacy
Applauded by privacy advocates
Single SourceLincoln Financial
Group
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Single point of data flow:Data Supply Chain
Helping financial planners to be more effective with AudienceStream profiles
Integrated ViewGreenstone (AUS)
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Omnichannel profiles enable real-time
engagement
Quote abandonment and campaigns now span all
channels
Cross-ChannelAmerican Eagle
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Reserve online, collect in store
Provide new conversion option for digital shoppers
Expands POS upsell potential with product
browse history
In SummaryKey Takeaways
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• Value of real-time• Value of control
and security• Value of action
Build Your Own Marketing Cloud™
- - - - Ad Serving - - Ad Serving- - - - - - - Affiliate Mktg.
Analytics Analytics - Analytics Analytics - Perf. Analytics AnalyticsA/B Testing - - - - - - A/B Testing
- - - - - - - Attribution- - CRM CRM - CRM - CRM
Email Marketing
Email Marketing
Email Marketing
Email Marketing - Email
Marketing - Email Marketing
DMP DMP DMP DMP - - DMP DMP- - - - - E-Commerce - E-Commerce- - - - - - - Retargeting- - - Mktg. Auto. - - - Mktg. Auto.
Social - Social Social - - - SocialTealium Customer Data Platform
1000s of best-of-breed
point solutions
