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@armondhammer LEVEL UP GOOGLE ANALYTICS PRESENTED BY STEVE HAMMER

Level up Google Analytics - Advanced strategies for measuring site performance

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Page 1: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

LEVEL UP GOOGLE ANALYTICS

PRESENTED BYSTEVE HAMMER

Page 2: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

SEO IS HIRED

Page 3: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

MASSIVE TRAFFIC GROWTH

Page 4: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

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@armondhammer

LOCAL BUSINESS

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@armondhammer

THE ME SLIDE

FAMILYWhat it’s all about

FOOD AND WINEEat and drink well

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

Page 7: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

STARTING PROPERLY

Page 8: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

PROPER MEASUREMENT

Page 9: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

REQUIRES INSIGHT

Page 10: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

Commerce Sales Service

LuxuryBrand Desire

Cultural Mentions

ContentRepeat

VisitationSharing

CommunityNew

MembersDiscussion

Depth

DIFFERENT SITES, DIFFERENT GOALS

Page 11: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

DIRECT GOALS

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@armondhammer

DIRECT GOALS

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@armondhammer

INDIRECT GOALS

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@armondhammer

LEAD TO DIRECT GOALS

Page 15: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

GOING DEEPER

Page 16: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

REPEAT VISITORS

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@armondhammer

LAST CLICK IGNORES THE FIGHT

Page 18: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

MULTI CHANNEL FUNNELS

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@armondhammer

CHANNEL PATHS

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@armondhammer

ATTRIBUTION

Last Click Conversion

Visit 1

Visit 2

Visit 3

Sale

Linear Attribution

Visit 1

Visit 2

Visit 3

Sale

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@armondhammer

ATTRIBUTION

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@armondhammer

BIGGEST MISTAKE

Page 23: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

GET THEM TO THE SITE

Page 24: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

TRACK EVENTS

Page 25: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

REMARKETING

Page 26: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

SEGMENT FIRST

Page 27: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

GA SEGMENTS

Page 28: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

CUSTOM SEGMENTS

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@armondhammer

SEQUENCES

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@armondhammer

BUILD AUDIENCES

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@armondhammer

AUDIENCE = SEGMENTS

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@armondhammer

TAG MANAGER

Page 33: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

MORE THAN PAGE VIEWS

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@armondhammer

VARIABLES + CUSTOM

Page 35: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

CONNECT WITH USWE ARE HERE SOCIAL NETWORKS

Dallas TX

LOCATED

[email protected]

QUESTIONS

Visit our pages for regular competitions, company news and event details!

TWITTER

WEBSITE

LINKEDIN

@armondhammer

www.rankhammer.com

www.linkedin.com/a/armondhammer

Page 36: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer

THANK YOUFOR LISTENING

Page 37: Level up Google Analytics - Advanced strategies for measuring site performance

@armondhammer