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Declutter. Attics, closets, garages - everyone I know is purging stuff they don't need. At the same time, the smart money is on decluttered home pages that don't overwhelm. Less can be more, done with focus, purpose, intent.
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LessisMoreLife, work and content#pcn14less @ContentRocks
Feel overwhelmed?
Pick 2 or 3. Period.
DePalma before
Top of homepage
DePalma now
FoxyCart before
FoxyCart After
Results – Broad Overview
Original v. ReVamp
• Higher sign-ups (free)• WAY higher signups (paid)• WAY higher video views (with less
prominence)• WAY higher motivation to sign up and use the
system (with identical views of pricing page)
More posts, less work.
• 1 post = 1 main idea• Break a great story into 2 parts• Does post try to do too much?
Break off secondary idea into its own post.
• Whip up related post – quotes, stats, lists.
• Switch with friends/colleagues• Curate: Post blog with short
summaries of best 3 things you read that week with links and photo
Classic ‘List’ Blog
Tweet each item separately with link
• #Content #Strategy and gardening: Both need solid foundation: (64 characters w/o link)
• Planning wins over random in #content #creation and growing vegetables: (72 characters w/o link)
• Without weeding, water and compost, a garden won’t flourish. Same for content. (81 characters w/o link)
• How are content marketing and gardening alike? Some seeds and plants take off. Others don’t. Experiment. (106)
• A good garden receives dedicated, daily attention. So should #strategy. (70 characters w/o link)
Turn a few into an Infographic - buffer
Repurpose into quote images
Twitter trim-down
Don’t Use:• are, is, this, there, that• ing verbs• I, we, they• currently
Use:• active verbs• numerals• abbreviations
Infographic Programs
• Canva https://www.canva.com • Visualize http://vizualize.me• Easel.ly http://www.easel.ly• Piktochart http://piktochart.com• Infogr.am http://infogr.am• Visual.ly http://visual.ly• Venngage https://venngage.com
Free stock photo sources
• Little Visuals• Superfamous• Gratisography• Compfight• SplitShire• IM Free• Photo Pin
• New Old Stock• Unsplash• Picjumbo• Refe Free Photos• Pixabay• Death to the Stock Photo• Function Free Photos
What can you do without?
Pamela Coyle
@ContentRocks
content-connects.com
615 Main Street, Suite 104B, Nashville 37067
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