Juanjo Carmena

Juanjo Carmena

Left & Right Side Of The Brain:

Your Marketing Intelligence In A

Digital World

Cloud Apps Lead EMEA, Microsoft

Juanjo Carmena

Secure

Consistent

Managed

Data based

Compliant

Optimized

Quick

Personal

Mobile

Beautiful

Memorable

Easy

VS

Juanjo Carmena

Existen(al

MusicalRythmic

VisualSpa(al

Interpersonal

Kinesthe(c

Intrapersonal

VerbalLinguis(c

Logicalmath

Only consistent is beautiful

Well managed is quicker

Most personal if data based

Easier to be right if optimized

Always be native

Products become services

Open up to external innovation

Automated personal touch

Digital Marketing and Customer Experience

•  Improved marketing and sales effectiveness •  Increased market share •  Improved product and service quality •  Improved brand and shareholder

satisfaction •  Improved speed to market

Benefits •  Design marketing campaigns with the

help of social listening analytics •  Evaluate device telemetry to identify new

marketing opportunities •  Using customer analytics to connect

customers with the most pertinent products and services

•  Personalizing mobile marketing

Start •  Restrict listening to only brand and not

beyond (Competitors) •  Restrict sharing sentiment analysis data

throughout the organization

Stop •  Perform customer and market

intelligence analysis •  Develop and manage social media channels •  Develop and manage promotional activities

Continue

Top-line Impact Enhance and improve customer engagement and generate ongoing revenue with personalized, timely, and agile marketing campaigns.

Understand product use, customer sentiment, and brand perception. Gain insight into customer preferences. Market across multiple channels.

Move customers through the decision journey Market and sell products Conduct responsive, agile and effective campaigns

Increase sales Offer desirable services

Engage customers

Customer 360 degree view

Personalized experience

Services to devices

Telemetry, social, and

market data

Develop new offers

Target marketing

Adapt Campaigns

Mass media

Social media The web

Devices Multiple channels

Solution Storyboard

Left & Right Side Of The Brain: Your Marketing Intelligence In A Digital World Juanjo Carmena Cloud Apps Lead EMEA, Microsoft juanjoc@microsoft.com

www.martechconf.com