Learn Google Penguin 3.0 in less than 90 seconds www.costsavingmarketing.co.uk /learn-google-penguin-3-0-less-90-seconds/

Tanya

What is Google Penguin?

Google Penguin refers to an algorithm Google uses to identify evidence of what Google calls ‘webspam’. Thealgorithm significantly penalises websites which use manipulative tactics to rank higher on search engine resultspages. Google Penguin 3.0 was introduced on Friday, October 17th 2014. It rewards websites with high qualitybacklinks and penalises websites ranking high because of low quality backlinks.

What does Panda 3.0 target?

Keyword stuffing in content

Low anchor text diversity

Low quality directory listing

Overuse of exact match anchor text

Unnatural inbound links

Aggressive internal linking

Excessive links from low quality sites

How to know if my website has been affected?

Monitor your ranking on search engine results pages and the ways your traffic has changed. Any major changes inranking and traffic mean your website has been affected. Don’t panic too much – unless you have done some prettyspammy stuff since Penguin 2.0 in April 2012, then it’s unlikely your website will be affected.

Surviving the Penguin 3.0 update

The concept is simple – get quality backlinks and clean up the bad ones.

Evaluate your website by answering the following questions:

Are the sites linking back to my site reputable? (use Google Webmaster Tools to see where your website’straffic comes from)

Are we posting unique, compelling and relevant content?

Are we doing link building properly?

If you answered “No” to any of the questions above, then you may need to start thinking about cleaning bad linksand building new quality backlinks. Don’t know how to clean bad links? We can help! Cost Saving Marketing Linkclean up package

Penguin 3.0 update – roadmap to recovery1/3

Here are some ways you can pick yourself up if you have been affected by the update:

Create content that targets a specific audience – if you publish great relevant content regularly, optimisationhappens naturally.

Plan and create advanced content – create well-researched and well-written content for your target audiencein various formats, such as an eBook, white papers, guides, cheat sheets, info-graphics and many more.

Promote advanced content to rich media outlets – use PR techniques to expose your content to a largeraudience. Don’t forget to post links from social media platforms to your website. This is a great way to createquality backlinks.

Fast tips to prepare for future Google updates:

Fix internal linking structure

Make sure redirects and 404 pages are in place

Share links on social media websites

Full site optimisation and deep linking

Manual article submission regularly

Video Creation

Authority Web 2.0. Properties

Features in relevant high quality magazines

Rich content creation in various formats

Citation building and link development

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