Lean Marketing - How to build a marketing campaign in a week - Beata Mosór-Szyszka

How to build a successful marketing campaign in a week

Lean Marketing

November 29, 2017 | by Beata Mosór-Szyszka

BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]

CEO @Project: People

Mentor @Google LaunchPad Week Warsaw

Bloger @ManageremByc

Beata Mosór-Szyszka

The best marketing campaign


Sprint


21 000 conversations

10 media publications

10 leads

5 days 4 contracts


Bit.ly/KRKbot Case study - KRKbot


35 000 users

15 media publications

120 000 mentions

5 days 100 links


1 800 website UU

1400 attendees

66 800 tweets views

10 days 1 trending #tag


How to do that?


Process


1st day

Strategy Day

2nd day

Resources Day

3rd day

Tests Day

4th day

Launch Day

5th day

Results Optimization Day

Google Design Sprint


1st day

Map

2nd day

Sketch

3rd day

Decide

4th day

Prototype

5th day

Test

5 Rules


1 sprint =

1 Focus


1 sprint =

1 Team



1 sprint =

1 Leitmotiv



1 sprint =

1 (main) Form



1 sprint =

1 (main) Channel



1 sprint =

1 000 000 VA of Energy





[email protected]

beatamosor

@beatamosor

Beata Mosór-Szyszka

Thank you!

November 28 2017 | by Beata Mosór-Szyszka