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@portentint
LEAN CONTENT
@portentint
I’m Ian. CEO of Portent.
@portentint
@portentint
@portentint
Once, I raced bicycles(I sucked)
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Lean = Maintaining Velocity
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Lean = Occasional Road Rash
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Lean = Looking Where You’re Going
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You have to practice
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2x effort now means .5x effort forever
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.5x effort = better technique
@portentint
HOW I CREATE A BLOG POST
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I find my ideas
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Answerthepublic.com
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@portentint@portentint
My own twisted psyche
Deodorant in space?
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Google Suggest
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I set up my project
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Do not skip this
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I use plain text
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Sublime Text 2
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Why plain text? Hmmm. Let’s see…
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It doesn’t crash
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Small
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Portable
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HTML, from Word
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Future proof
the aliens have invaded!
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Future proof
at least they can read my text files
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Add Markdown
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http://bit.ly/1RscAUc
Install guide
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@portentint
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@portentinthttps://daringfireball.net/projects/markdown/syntax
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Preview in Marked
Marked2app.com
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On Windows:
http://markdownpad.com/
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Use images (that matter)
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AVOID CRAPPY STOCK PHOTOS
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AVOID CRAPPY STOCK PHOTOS
@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
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Use images for a reason
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“Break up the page” is not a reason
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Sourcing images
@portentint@portentint
Bespoke
@portentint@portentintA Dwarf by BrokenMachine86 (brokenmachine86.deviantart.com). Colored pencils and ink on brown paper.
Wikimedia
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Pexels
Unsplash
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Google filter by usage rights
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Snagit for screen caps
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Quick Snagit tip: Save sharper screen caps
@portentint@portentint
Skitch
Mac: CMD + CTRL + 4
Windows: CTRL + PrtScn
Android: Sleep/wake + volume down
iOS: Sleep/wake + Home
@portentintQuestions? Tweet @portentint
@portentint@portentint
Alfred lacks purpose
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Alfred has purpose
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Prep the images
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Preview on Mac
Paint on Windows
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Compress!!!See http://portent.co/speedy-sites
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Put ‘em where they belong
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Save. The. Original.
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Want a preview?
@portentintNo formatting yet, but see size/shape
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Edit
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HemingwayApp
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Proofread
@portentintCREDIT: ZEKE MILLER, TIME REPORTER
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Grammarly
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I CONVERT
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Huzzah!!!
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Automatic
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Automatic!!
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Automatic!!!
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Automatic!!!!
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Automatic!!!!!!!!!!!
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Publish
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Use “Text” not “Visual”
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Upload images
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Preview!!!!!!!!!
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HOW I SQUEEZE OUT EVERY DROP OF VALUE FROM THAT CONTENT
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Re-use
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@portentint
time to retweet…
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The rollup(from @seo-theory)
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WHERE TO PUBLISH
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SLIDESHAREVINEINSTAGRAMSCRIBDKINDLEAUDIO
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MEDIUMLINKEDIN PULSEQUORAREDDIT
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Why publish elsewhere?
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BONUS ROUND
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BONUS ROUND!
Smart quotes
“ “” ”‘ ‘’ ’
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BONUS ROUND!
Others
—–…©™
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Remember, if you use Markdown, you don’t need to learn these
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Plague words
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3E6699
END RESULT RESULTUNDER NO CIRCUMSTANCES NEVERINDEED OMITREGARDLESS OMITSIMPLY PUT OMITOBVIOUSLY OMITBEYOND A SHADOW OF A DOUBT DEFINITELY
HTTP://PORTENT.CO/PLAGUE-WORDZ
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Formatting
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BASIC LAYOUT
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BASIC LAYOUT3-6 lines/paragraph
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BASIC LAYOUT
1-3 paragraphs per heading
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Just guidelines
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TOOLS TO GET FAST
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TextExpander: Type less
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Shortcat: Mouseless menus
SHIFT + CMD + SPACE
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Hit ENTER
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THE ADVANCED CLASS
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Github
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Github: Collaboration & versioning
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Plus Markdown previewing
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PandocConvert to Word, Kindle, PDF, HTML…
@portentint@portentint
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THE WRAPUP
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POOT
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This is a process
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2x effort now means .5x effort forever
@portentint
.5x effort = better technique
@portentint
Get in touch! I want to help!!!
@portentint
SMALL, UNMARKED BILLS ONLY
portent.com/blog@portentint
facebook.com/ian.lurie
THE LINKS: http://portent.co/lean-content