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Corporate profile of LeadStrategus LeadStrategus is a marketing & sales consulting firm started by Kingshuk Hazra focussed on helping companies to strategize, research, brand, and Go To Market using F2F, Tele, Online, Mobile & Social Media channels.
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leadStrategus bridging the delta between your Strategy & Go To Market
Corporate Profile
lead – prospect for a business; action verb
denoting leadership
strategus – Military general in ancient
Greece; a driver of strategy / ‘generalship’
leadStrategus – a driver of
strategy; a general focussing on
prospecting
Introductions
@kingshukhazra
Photo Source: [email protected]
leadStrategus
leadStrategus is a B2B Go To Market
consulting firm
@ sweet spot
between
strategy, sales, & marketing.
Photo Source: [email protected]
Introductions
@kingshukhazra
leadStrategus
Photo Source: [email protected]
Our focus is on making Revenues & profitability efforts of corporates more effective – much more effective – than they currently are. To do that, we help companies strategize, research, brand, communicate, generate & drive leads/ opportunities - the entire Go To Market – with a single minded focus on effectiveness & ROI.
Our work includes setting up and running Market Intelligence, Thought Leadership, Demand Generation, Lead Generation & Management, Tele, Inside Sales, Social Selling & Content Marketing programs that deliver responsible & actionable advice that take off the heavy lifting for CEOs, CMOs, & CSOs. We also diagnose, coach, do workshops to improve bottlenecks in current sales & marketing operations.
Introductions
@kingshukhazra
leadStrategus
Photo Source: [email protected]
Kingshuk was previously Head Marketing for Amazon Web Services India with a heritage of progressively senior responsibilities across Marketing, Strategy & BD deliverables across SAP, Oracle, IBM, Gartner & IMRB. He holds an MBA in International Business from IIFT, New Delhi and a BSc Statistics from D G Ruparel College, Mumbai.
Introductions
@kingshukhazra
leadStrategus
ADVISORY & INTELLIGENCE
MARKETING EXECUTION & OUTSOURCING
SALES + MARKETING CONSULTING
Service Offerings
Market Assessment
Competitive Intelligence
Primary Market Research
• Quick surveys • Focus Group • Exec interviews • Panels
• Competitive Profiles • Win-loss analysis • Battle card • Deep dives
• Opp. Assessment • Market Sizing &
forecast • Landscape Analysis
Open slate Consulting
• Scenario Planning • Go To Mkt Advisory • Business plan &
pitch deck
ADVISORY & INTELLIGENCE SERVICES
Service Offerings
leadStrategus
Sales
Effectiveness
Pipeline & Lead Building
Marketing
Effectiveness
• Account Marketing • Plan & Improve
Inbound, Content & Social Media ROI
• Account Intelligence (Tele/sec.) + Lead generation ( Tele/ F2F/Online) + Influencing (F2F)
• Inside Sales & Tele marketing ROI
• Channel Strategy Social Selling
Open slate Consulting
• Revenue, Opp. & Mktg alignment
• Closed Loop Campaign mgmt
SALES + MARKETING CONSULTING
Service Offerings
leadStrategus
Long Tail Programs
Marketing Infrastructure
Content Services
• Exec. presentations • Content & Social
Media programs • Case studies
• Marketing Ops - Database, CRM, Automation rollout
• MDF & Staff Aug
• Funnel velocity & volume diagnostics
• Demand Gen. effctv • Geo expansion
Complex
Programs • Lead Generation &
nurturing • Influencer Mapping • Account Marketing
MARKETING EXECUTION & OUTSOURCING
Service Offerings
leadStrategus
Delivery
excellence All services offered
have been tried &
tested by founder in
his career
To get ‘fruits’ –
work on ‘roots’ External GTM
excellence comes
from sweating @
backroom – our
focus!
For B2B cos. –
GTM Can be difference
between survival &
bankruptcy. Get a
pro to guide your
marketing!
We ‘love’
traditional
marketing Effective old
fashioned Tele,
Events & PR still
deliver the best
ROI
Digital brings
new dimension You NEED digital,
but does your digital
agency really
understand your
business?
leadStrategus
Why Us?
We thrive in the non-glam ‘behind the scenes’ heavy lifting
@kingshukhazra
@kingshukhazra
Why Us?
@kingshukhazra
Have strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running
Highest levels of integrity –What You See Is What You Get
I. Expertise – We live,
breathe, & swear by
B2B GTM
II. Competence – In this
line – as a business /
exec. for over 15 years
III. Trustworthiness – We
will not make any
promises we can’t keep
Why Us?
High GTM Know-how
leadStrategus
Low GTM Know-how
Hig
h
Solu
tio
n
co
mp
eten
ce
Hig
h
Tra
nsa
ctio
n
co
mp
eten
ce
Marketing KPOs
Market Research firms
Big 5 Consultancies
Social Media firms
Advertising Agencies
Digital Agencies
Only leadStrategus combines the Solution competence of
high-end Consulting firms with the practitioner's know-how
of Go To Market
Why Us?
leadStrategus
Thank
You!
Kingshuk Hazra | leadStrategus.
Know Us More: www.pinterest.com/kingshukhazra/
Interact With Us: www.linkedin.com/in/kingshuk/
Email: [email protected]
leadStrategus bridging the delta between your Strategy & Go To Market
