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Themarketingacademy.org.au

Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

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Page 1: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Themarketingacademy.org.au

Page 2: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

The next 45 minutes

• Setting the scene

• 101 of the Marketing Academy

• Sharing the learnings

• Questions

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Page 3: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

todays marketing leaders

commercially astute creative superpowers data analysts powerful people leaders strategists digital gods skilled project managers technology geeks expert communicators consummate influencers social media gurus brand champions planners managers innovators customer insight financial whiz kids ambitious customer

product experts

obsessed driven results focussed self motivated entrepreneurial hungry curious loyal engaging high IQ high EQ left brain right brain responsible accountable better faster sharper… ..

Page 4: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

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Page 5: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

What is the marketing academy

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Page 6: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Leadership the Ed Smith way

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Page 7: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Leadership on and off the field

7 Source: John Eales

Page 8: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

The living leader

8 Source: Penny Ferguson

Page 9: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Removing assumptions

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Page 10: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Leadership in testing times

10 Source: Major Arthur Denaro

Page 11: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Marketer to GM to CEOs

11 Source: Robert Rietbroek Kimberly-Clark

Page 12: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

The 7 steps of changing culture

Dr Rene Carayol

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Page 13: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Being the first follower

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Page 14: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

“Creativity is the most important leadership

quality for success in business”

14 Source: Dr Ken Hudson lecture

UK Professor, Richard Wiseman, 59 seconds, Think a little - change a lot, Pan Books, 2009, pg. 116.

Magic

Formula

&

Page 15: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

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The Ideas Blitz – 5 step process:

Start

Evaluate

Enhance Action

Connect

Page 16: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Power of 3 tool and Bisociative Thinking

Usual Different

Cafe

Radical

Car Wash

?

What happens here?

16 Source: Arthur Koestler 1964.

Page 17: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

How to be a wonderful marketer

17 Source: Professor Mark Ritson

Page 18: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Utilise a business coach to be apart of

the top 15%

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Results

Actions

Thinking

At Cause/At Effect

Focus

Map

Advanced Questioning

Skills

Page 19: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Mentoring sessions

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Matt Tapper

National Marketing Director

Lion

Ed Smith

CMO Foxtel

Inese Kingsmill

Director of Communications

Telstra

Andy Bateman

Director

Telstra Business

Quarterly

Monthy

Weekly

Daily

Process People

Big Picture

$$

Page 20: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

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Leadership is the art of accomplishing

more than the science of management

says is possible

Page 21: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Brand turnarounds when others say it

can’t be done

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3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

-

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Tonnes $M

45.0

FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

NSV CBM Tonnes

+3 value share

+4 volume share

+$.5M EBIT

January 2015 August 2015

Page 22: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder

Key learning to finish on

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Page 23: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder