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Most businesses and publishers know that email subscribers drive traffic and delivers profitable prospects for your business. But only a handful of your visitors are signing up. Why does getting your readers to subscribe to your email list grow harder every day and what can you do about it? During this presentation, we look at why email is so great for your bottom line, we will focus on how to boost your list building, and the many ways to use landing pages. We will explore the hidden tools and techniques for better lead generation and prospect qualification in WordPress.
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Rosie TaylorWordCamp Miami 2014May 10, 2014
Lead Generation with WORDPRESS
#wcmia @rosiemedia
A quick story of what brought me to love WordPress.
Web Geek, Marketer, Small Business Owner
Who the heck isROSIE?
Are you collecting leads on your site?
collect
engage
nurture
Lead Generation & Your Website
How are you using email on your site?
How do you get people to care about being on your list?
Your New Mantra
New leads take an average of 7 touches before they become customers… especially if your service or product is high cost or risky.
Visitors to your site are potential leads … if you plan ways to do multiple touches.
0504030201
“My WordPress Website is NOT a brochure.”
Your WordPress website has the best features to make lead generation simple and easy to manage. It is so much more than just a blog.
06 07
The process of turning visitors into customers can happen 24/7.
So let’s get to work!
The Moving Parts
Advertising & Social Website visitors will likely find you through search, but you’re looking
to actively get leads so you’re looking to attract people who will
find your offers relevant and valuable. Some of the most
effective ways are paid advertising and social media. Yes, SEO matters
too, but we’re talking about building a lead generating
campaign.
Advertising &Social Media
Email MarketingEmail Marketing is certainly not
dead. It’s very much alive and if you want to turn anonymous website visitors into customers, this is the place to start. Collecting emails
and building your list allows you to market to a list that is interested in
you on some level over and over throughout the year.
Landing PagesLanding pages give your visitors a specific and focused place to land. Get it? Ok, so these pages are only accessible through a link from an
ad or email, a social media post or from an offline call to action.
Typically they have little or no navigation menu and contain only
one offer or one Call to Action.
LandingPages
Ads Social Form(Opt-In) Email
Have this Mapped Out
Social} }Attract Convert Nurture
Why Email?
We ALL use it everyday especially on our phones.
ATTRACT YOUR IDEAL
LL LPaid Ads Social Shares Email
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Where does your ideal customer hang out? Engage with email and social.
LEAD CAPTURE &LIST BUILDNG
Gravity Forms
Email Opt-in Form
Contact7It comes down to forms.
• Home Page• Sidebar (Page & Blog)• Landing Pages
List Building Plug-ins
Hello Bar – Free & Paid
Pippity – Paid
Constant Contact for WordPress – Free
Hybrid Connect – Paid
Some of these plug-ins create opt-in forms to be used in widgets and some can be used to pop-up or slide out from the side or top of the browser or after posts.
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Some incentives that peoplecare about...
Can I get your email?
• Free report, checklist, webinar, audio
• Ways to stay subscribed• Consider a series of emails
(like a mini-course or video series)
• Just keep it USEFUL not PROMOTIONAL
Landing Pages in WordPress
C – O – N – V – E – R – T - SC = Clear Call to ActionO = OfferN = Narrow Focus (aka KISS)V = VIA: Very Important AttributesE = Effective HeadlineR = Resolution-Savvy LayoutT = Tidy VisualsS = Social Proof (Trust)
Neil Patel, Kissmetricshttp://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
Landing Page Examples
Landing Page Examples
3rd Party/Hosted Landing Pages
More than one way to skin a catfish
• Leadpages• Hubspot• Optimizely• Unbounce
Self-Hosted Landing Pages
• Premise (Retired)• Parallax Gravity• WP Lead Plus Free Squeeze Page
Creator• Using a Landing Page Template
(Genesis) + Form (Gravity Forms)
Landing Pages in WordPress
Once they fill out the form think about what comes next:
Now what?
• Confirmation Page/Thank You • Sets expectation• Explains next step
• Send an email with download link/coupon or whatever else you promised in the landing page
• Send them to another page of related content
SAY THANK YOUThe right way.
Don’t dump visitors back on the home page from your landing page.
• Give back navigation.• Make the next step obvious.• Be clear about where links are
delivering.• Use this space to create a second
call to action that upsells, cross-sells.
• Give a way to connect socially.• Build your email list! Offer an
opt-in form.• Provide a list of recent or popular
blog posts.
Thank You Page Examples
Thank You Page Examples
Focus on collecting emails
collect
engage
nurture
Lead Generation Using WordPress
Engage with offers & content that your audience will value
Nurture through email marketing and encourage interaction on social media
EMAIL IS KEY
838bEmails
Sent by Marketers
In 2013
3.6bEmail Accounts
91%Of consumers
Check theirEmail Daily
59%Of companiesAre integratingEmail & Social
66%Of ConsumersHave made a
Purchase OnlineAs a Result of
An Email
The numbers are undeniable.Build your list, fill your pipeline.
CONNECT
SOCIAL MEDIA
rosiemedia.com/wcmia
CONTACT INFOPhone: +954-667-9668Email: [email protected]: www.rosiemedia.com
First chapter of “Renewable Referrals.”
10 people will win a free copy of the book
Special Email Offer
Fill out the form by Monday, May 13
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