LEAD GENERATION

IN WORDPRESSGravity Forms, OptinMonster and More!

By: Thomas Griffin Twitter: @jthomasgriffin

Website: https://thomasgriffin.io

WHO AM I?CTO and Partner at Awesome Motive, Inc.

I’ve built many things in WordPress, including: OptinMonster, Soliloquy, Envira Gallery, TGM

Plugin Activation and more. I’ve contributed to WordPress core and the Genesis Framework.

As for success in WordPress: a 6-figure consulting business, 7-figure product business

and lots of happy customers!

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WHAT IS LEAD GENERATION?

Lead generation can be loosely defined as “generating consumer interest or inquiries into

the products or services of your business.”

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WHY DOES IT MATTER?

You need leads to grow your business!

Whether you sell products or services, you can’t “sell” without people! You need a

consistent lead generation strategy to drive leads into your sales funnel.

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LEAD GENERATION STRATEGIES

How do I get started?

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Gravity Forms - Contact Forms Made Easy

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Link: http://bit.ly/griffinjt_gravityforms

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OptinMonster - Visitors to Subscribers

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Link: http://bit.ly/griffinjt-optinmonster

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MailChimp - Easy Email Marketing

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Link: http://bit.ly/griffinjt_mailchimp

SOCIAL MEDIAAre you driving leads with Facebook/Twitter/

YouTube/LinkedIn/{insert_social_network_here}?

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Social platforms allow you to share and elevate your status in your industry - and

eventually bring you leads!

TECHNIQUESWays to enhance lead generation efforts

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BLOG POSTS AND COMMENTING

Inbound marketing + visitor engagement

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Inbound marketing vastly increases the size of your funnel. Commenting and engagement

narrows focus. Engaged visitors are easier to convert into leads and sales.

FORMS

The best lead generation method available.

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Every type of form: contact, registration, comment, signup, user-submitted content, etc.

LEAD MAGNET

Value based lead generation

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Offer something of immediate value to your visitors to encourage them to optin to your

lead generation funnel.

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LANDING PAGES

Specific action pages

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Create a page with one goal in mind: getting the visitor to convert into a lead!

EXECUTIONIf you can’t execute, nothing else matters.

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Are you executing on the things that matter?

THE ENDHere’s to more leads with WordPress!

By: Thomas Griffin Twitter: @jthomasgriffin

Website: https://thomasgriffin.io Slides: https://thomasgriffin.io/lead-

generation-wordpress/