How to Get Clients Online with Dallas McMillan

LEAD  GENERATION  FUNNEL  FOR  COACHES  &  CONSULTANTS  

  https://digitalinfluence.com.au/lead-generation-professionals/ https://digitalinfluence.com.au/lead-generation-coaches-consultants/ http://digitalinfluence.com.au/lead-generation-funnel/ Video URL: https://www.youtube.com/watch?v=rw3JtiU41-E See more High Ticket Sales Funnels http://howtogetclientsonline.com/                

 

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Hello.  Welcome  to  lead  generation  for  coaches  and  consultants.  I'm  Dallas  McMillan.  I'm  a  Marketing  Consultant.  I  specialise  in  working  with  coaches,  consultants,  and  professional  firms,  and  I'm  the  Author  of  the  book,  High  Ticket  Sales  Funnels  for  Coaches  &  Consultants.  Now  in  that  book,  I  describe  the  three  top  performing  funnels  we  use  to  sell  high  end  coaching  services,  consulting  services,  and  online  programmes,  and  really,  what  we're  doing  there  is  a  lead  generation  funnel.  When  we're  selling  high  ticket,  you  generally  can't  close  our  sales  on  line,  you  need  to  close  them  on  the  phone,  so  what  we  want  is  a  lead,  a  sales  lead  who  we  can  talk  to  on  the  phone  and  then  enrol  in  our  programme,  and  we  want  them  to  be  coming  in  pre-­‐educated,  pre-­‐sold,  and  qualified  to  make  sure  that  they're  ready  to  buy.  We  don't  want  to  waste  time  talking  to  people  who  we  can't  help,  who  don't  want  to  work  with  us,  or  who  aren't  ready  to  buy.    The  three  funnels  I  cover,  as  I  said.  The  first  one  is  the  client  funnel,  which  is  the  simplest  funnel.  I'll  give  you  more  detail  on  this  today.  The  second  one  is  the  webinar  funnel  and  the  third  one  is  the  launch  funnel.  Now  with  each  funnel,  you're  taking  people  through  this  process  of  increasing  investment,  so  that  you  can  sell  at  high  price  points,  you  can  increase  your  close  rate,  and  you  can  sell  more  quickly  by  automating  the  front  end  of  the  sales  process.  Let's  take  a  closer  look  at  the  client  funnel,  so  with  any  sales  funnel,  we're  taking  people  who  are  strangers  initially,  they're  suspected  good  clients,  and  we're  taking  them  through  a  process  to  confirm  that  they're  interested  in  what  we've  got  and  that  they're  the  right  kind  of  client  to  work  with,  so  at  first,  they  express  interest  in  an  offer,  become  a  prospect,  they  engage  with  our  content  further,  and  show  that  they've  started  getting  close  to  being  ready  to  sell  to.    They  become  a  lead.  At  the  point  they  apply  for  a  sales  conversation,  we  call  them  a  sales  opportunity,  and  then  finally,  if  they  buy  on  the  call,  they  become  a  customer  or  a  client.  Of  course,  our  clients  are  going  through  their  own  process  of  getting  to  know,  like,  and  trust  us  before  they're  willing  to  try  and  buy  what  we've  got  for  sale.  If  they  don't  know  us,  our  product,  or  if  they've  ever  got  a  problem,  they're  obviously  not  going  to  buy,  and  they  need  to  like  what  we've  got.  They  need  to  like  us  and  how  we  do  things.  They  need  to  trust  that  our  product  can  solve  their  problem  and  we're  someone  who  can  help  them,  and  they  need  some  way  to  test  out  our  solution,  and  that  can  be  with  a  free  trial  or  maybe  an  intro  period,  introductory  consult,  a  strategy  session,  or  a  case  study.    Something  that  shows  how  it  could  work  for  them,  and  at  that  point,  people  will  be  ready  to  buy.  Now  in  the  client  sales  funnel,  we  do  this  through  a  series  of  web  pages.  We  generally  start  with  some  sort  of  a  line  ad,  like  a  Facebook  ad.  Then  take  them  to  a  ...  If  they  click  on  the  ad,  they  go  to  a  landing  page,  where  they  have  to  enter  their  name  and  email  address  to  get  the  thing  that  we've  offered  in  the  ad.  That  will  generally  be  some  sort  of  free  PDF,  so  it's  a  gift  that  helps  them  solve  a  problem  related  to  our  ultimate  offer.  On  the  next  page  we  say,  "Hey,  thank  you  for  downloading  the  gift.  I've  emailed  it  to  you.  Here's  some  extra  information  about  how  it  could  work  for  you.  If  you'd  like  to  take  this  further,  I'd  like  to  invite  you  to  a  conversation  to  see  how  we  can  help  you,"  and  then  on,  if  someone's  interested  in  working  with  us  and  having  that  conversation,  they  need  to  apply  and  fill  out  an  application  form.    If  they're  a  good  match  for  what  we  do,  then  we'll  get  on  the  phone  to  them,  and  go  through  where  they  are  now,  where  they  want  to  get  to,  what's  getting  in  their  way,  and  how  we  can  help  them  solve  that  problem.  If  there's  a  good  match,  then  we  can  offer  to  enrol  in  our  programme  or  sell  them  our  product  or  service,  so  with  a  high  ticket  sales  funnel,  generally  we'll  be  enrolling  them  on  the  call,  rather  than  try  to  sell  a  product  online.  That's  what  makes  it  a  lead  generation  funnel  versus  a  sales  funnel,  so  

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client  funnels  are  great  because  they're  easy  to  design  and  build,  and  they're  perfect  for  selling  high  ticket  one  to  one  services,  and  they  let  you  get  to  understand  your  customer  better,  which  is  great.  The  downsides  are  because  it's  just  one  to  one,  it's  hard  to  scale.  It's  quite  labor-­‐intensive  and  the  short  sales  cycle  means  you  can  only  sell  at  a  certain  price  point.    If  you'd  like  to  know  more  about  how  you  can  generate  leads  with  high  ticket  sales  funnels  to  sell  your  high  end  coaching  and  consulting  programmes,  then  visit  one  of  my  websites,  such  as  influential.com.au/high-­‐ticket-­‐sales  and  book  a  strategy  call  with  me.  We  can  look  at  how  high  ticket  sales  can  work  in  your  business.  If  it's  a  good  match,  we  can  talk  about  how  I  can  help  you.  Thanks.  I'm  Dallas  from  Influential.  I  look  forward  to  seeing  you  on  a  strategy  call  or  in  my  next  training.    

    https://digitalinfluence.com.au/lead-generation-professionals/ https://digitalinfluence.com.au/lead-generation-coaches-consultants/ http://digitalinfluence.com.au/lead-generation-funnel/ Video URL: https://www.youtube.com/watch?v=rw3JtiU41-E See more High Ticket Sales Funnels http://howtogetclientsonline.com/