Embed Size (px)
Citation preview
Layar 101: An Introduction to Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, May 2013
Maarten Lens-FitzGeraldCo-founder
Maximilian BiedermannSales & marketing associate.
Today’s Setup
● 30 minute presentation & demo
● Questions via “question box”
● The deck will be shared
Agenda
● About AR and Layar● Examples● Product Walk Through● Questions and Answers
About Augmented Reality And Layar
1984, The Terminator movie introduces AR to the masses
Today Augmented Reality rides the wave of smartphone growth
How It Works
Image Recognition
Augmented Reality for Content & Interactivity
No special printing technologyNo special codes
Better than QR-codes
● No ugly visual● Rich media like video and 3D● Update after publishing● Wow effect
10 million Layar app downloads in the US, 1.5 in the UK
38 million worldwideall on Android and iOS
90,000 marketeers & publishers on the Layar Creator
Layar Customers
Largest10 million downloads in the US, 1.5 million in the UK
38 worldwide
EasiestMake a page interactive under a minute
Fixed price$60 / 45 Euro per image no matter size of print run or usage
Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers
Why use Layar?
AmazeEngage
StrengthenMeasure
Morale boost, Image upgrade
Examples
Exciting, Enticing & Relevant Content
MySwitzerland
Show it all in 360
Glamour Magazine
Show the exclusive video of the photo shoot with Shakira
Volkskrant Weekend Magazine
Scan and hear the audio from the skits
Fill the Funnel
Shopping with Men’s Health
Porter: Style and Commerce
Others
Brochures
Billboards
Books, Real Estate
Stamps
Packaging
Covers
Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
Product Walkthrough
The Layar App
Free iOS and AndroidWorks on phones & tablets
Shows 2D and 3D ARGeo based & Interactive PrintReads QR-Codes
Extend Content with Pop out and save
2 ways to get Interactive Print
Layar Creator
Layar Creative Studio
Do it yourself Full Service agency
DIY: The Layar Creator
Drag and drop content creation
Enhance a page in less than a minute
Drag and Drop Buttons
Basic Media Social Advanced
Statistics
Interactive Print Best Practises
Activation
● Usage is directly tied to visual activation.
● No call to action? No usage!
Layar Help Center Has You Covered
Layar Pricing
2 ways to get Interactive Print
Layar Creator
Layar Creative Studio
Do it yourself Full Service agency
Questions and Answers
www.layar.com/augmented-reality/get-started/
Maarten Lens-FitzGeraldCo-founder
THANKS
Maximilian BiedermannSales & marketing associate.
