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APRIL 2017
LAVANMARKETING AGENCY
HELLO!
Simplicity, Creativity…
WHO WE ARE
Lavan is a full-service Marketing and Advertising Agency and the first of itskind to mainly focus on Digital Marketing in Iran. We are also active in theMENA region through our office in the UAE and Turkey.
We currently offer a variety of services to both domestic companies as wellas foreign companies that are currently active in Iran such as:
MARKETING CAMPAIGNS WEB DEVELOPMENT SEO GOOGLE ADWORDS PPC WEB BANNERS SOCIAL MEDIA MARKETING EMAIL MARKETING WEBLOGS
“Social Media is about sociology and
psychology more than technology.
Brian Polis
I. Executive Summary
II. Company Profile
III. Advertising Tools
TOPICS OF DISCUSSION
EXECUTIVE SUMMARYOUR HISTORY
I
EXECUTIVE SUMMARY
FARASSOO designs, manufactures and markets consumer products. Currently, the groupconsists of various companies from manufacturing to marketing and retailing from which LavanMarketing was born. However, it started its activities with consumer electronic products in 1990.Since then, FARASSOO has impressed the local market by a wide range of quality goods andbrands up to the present day.
This history and market know-how gives Lavan Marketing a competitive edge over otheragencies in the field of technology and IT. As a comprehensive provider of all marketing services,Lavan Marketing Agency currently caters to the needs of the domestic market, internationalcompanies entering the market, while considering and taking in to account current marketingand advertising trends and directions.
Lavan Marketing Agency also ensures to provide more successful and creative solutions byfocusing mainly on digital tools, products and services using online and offline techniques andtactics. Reality is that based on the popularity of smartphones and digital platforms such associal media networks, we can state with confidence that digital marketing will have asubstantial impact on the marketing plans of companies and organizations in the near future.
LAVANPOUR FAMILY
LAVAN’S ORGANIZATIONAL STRUCTURE
Content Developer
Social Media Manager
Analysis Team
Telegram
Online Behavior
Social Network
UI/UX Text Photograph Video
Client
WebContent
Generator
Acco
un
t T
ea
m
Project Manager
Strategist
Motion
OUR CLIENTS
FIND US AT
MAIN OFFICE
HQ Address: No.17, Navak St., Africa Blvd., Tehran, Iran
Tel/Fax: +98 21-89337Website: www.lavan.coEmail: [email protected]
“High-Quality content that tells a story is
instrumental in the success of emerging platforms that often target a younger, savvy and media-
bombarded audience.
Stacy Goodman
COMPANY PROFILE
II
PAST & CURRENT MARKETING ACTIVITIES
MARKETING CAMPAIGNS
One of the main methods of attracting and keeping audiences engaged within socialnetworks is by defining periodic campaigns throughout various occasions. By doingso, a positive atmosphere is created around the brand and will increase brandawareness through word-of-mouth marketing.
Lavan Marketing Agency is able to develop ideas and define various periodiccampaigns for companies by surveying and researching the brand potential. In orderto reach a larger audience, these campaigns may be implemented online using ATLand BTL methods of promotion:
Lavan services in this section include:
⎕ Identifying the brand or product’s potentials for defining a campaign⎕ Developing ideas for digital and guerilla marketing as well as periodic campaigns⎕ Designing and calculating executive features and dimensions of the campaign⎕ Providing scheduling, budget and an executive plan for the campaign⎕ Holding the executive phase of campaign⎕ Providing reports regarding the execution procedures and results of the campaign
OFFICIAL IRAN NUTELLA LAUNCH
Lavan’s services:
⊡ Developing the campaign concept⊡ Creating concept for Teasing phase with claim
and official Iran campaign launch⊡ Planning the campaign procedure⊡ Campaign execution and promotion⊡ Designing and creating online and offline
content for various mediums⊡ Event to be held with PR
Achievements:
Duration: 12 months (Starting Feb. 2017)Instagram followers: 3000 in 4 weekTelegram members: 1000 in 4 weekTotal impression received online: -
Localized back label photography
OFFICIAL IRAN
NUTELLA LAUNCH
ASUSSALAM ZENDEGI
Lavan’s services:
⊡ Developing the campaign’s idea/concept
⊡ Scenario writing for the campaign⊡ Implementing the campaign ⊡ Creative OOH advertisement designs⊡ Landing page design and development⊡ Tracking and reporting
Achievements:
⊡ Duration: 2 months⊡ Instagram follower increase: 8K⊡ Instagram hashtags used: 11K⊡ Website landing page views: 200K⊡ Total impressions received online: 2M
ASUSSALAM ZENDEGI
Lavan’s services:
⊡ Developing the campaign on Instagram and Telegram
⊡ Communications Management⊡ Production and Publication of
Content⊡ Influencer Marketing
Achievements:
Duration: 2 monthsInstagram followers: 2-3KRegistrations: Over 150 Teams / Over 200Cooking recipes provided
LGCHALLENGER /
HOME CHEF
GOLRANG
BARLIE BRAND
GOLRANG
BARLIE BRAND
Lavan’s services:
⊡ Developing the campaign concept⊡ Scenario writing for the campaign⊡ Consulting the company on how to
reach audiences⊡ Planning the campaign procedure⊡ Campaign execution and promotion
Achievements:
Duration: 12 monthsInstagram followers: 20KTelegram members: 2.5KTotal impression received online: 2.2M
MODISEH ONLINE
MY LITTLE MODEL
Lavan’s services:
⊡ Developing the campaign concept⊡ Scenario writing for the campaign⊡ Consulting the company on how to
reach audiences⊡ Planning the campaign procedure
Achievements:
Duration: 4 monthsProfiles: 10K usersTotal impressions received online : 1M
WEB DEVELOPMENT
Most people may never visit a large company’s headquarters or offices; however, theydo get information about the company and the brand through various channels, oneof which is the product. The first thing that affects the audience’s opinion about thebrand within an online environment however, is undoubtedly its website.
Lavan Marketing Agency can provide various solutions in the field of web design anddevelopment for companies to help them present their brand and productseffectively.
Lavan services in this field include:
⎕ UI design⎕ UX design⎕ Website design, redesign and optimization⎕ Content-based or product-based web development⎕ Content creation and update⎕ SEO⎕ SEM
“48% of people consider a website’s design
as the number one factor in deciding the credibility of a business.
Source: Truconversion.com
WEBSITE DESIGN PROCESS
Develop-ment
Initial Contact
Content LaunchPlanning Design
Progression of Web development
USER EXPERIENCE IS KEYIN WEB DESIGN
The website of your company or business is often the first interaction of customers toyour brand. Therefore, it’s important that it conveys the right kind of message andhelps in building trust between customers and the company.
WEBSITE
PORTFOLIO
www.arian-motor.com (2016) www.howtoinvestiniran.com (2016)
ww
w.e
spe
ero
.co
m(2
01
6)
WEBSITE
PORTFOLIO
Instagram is by far the most popular social network for sharing pictures and is also knownas the most popular and preferred social network in Iran as there are more than 14,000,000active Iranian users participating in it. The target audience on Instagram includes alldemographics and age ranges however, it is predominantly used by teens and adults.Brands may take advantage of this fact by helping enhance audience knowledge of thebrand and the impact they can have.
Lavan Marketing Agency is ready to offer various services on Instagram through its youngand active tech savvy team. These services include:
⎕ Offering customer service in three time-frames: working hours, 18/7, and 24/7⎕ Producing and publishing content at specified time intervals⎕ Bilingual response within 180 minutes from time of contact (available in both
Persian/Farsi and English)⎕ Creating and managing related hashtags⎕ Responding to direct questions in within 180 minutes from time of contact⎕ Providing monthly management reports indicating:
⎕ Hashtag counts and their uses⎕ Most popular pictures published on Instagram⎕ Likes and comments variation charts for specific time-frames⎕ Most active users
INSTAGRAM PROGRESS
Initial Meeting PhotographyContent Creation
Content Development
Bench-marking
Publishing & Managing
15,000,000Active Instagram users in Iran!
4.21% Engagement RateOn Instagram
120 times HigherThan on Twitter
58 times HigherThan on Facebook
“Social Media is an
ingredient, not an entrée.
MONSOON
GROUP
Tomo Cucina Tamasha Kubaba Monsoon Lounge
MONSOON
GROUP
Divan
Management of Monsoon Group’s Instagram pages requires anattention to detail above and beyond other Instagram Pages. Inorder to differentiate each restaurant from one another, we cameup with a Characteristics table for each restaurant personifyingeach with a particular character.
For example, the type of content that we post on Divan’sInstagram page is quite different (and much more mature) thanthe type of content that we post on Kubaba or Tomo’s page.
Posting up to 25 photographs per month per page (125posts/month) makes this a challenging task however, Lavan hasbeen able to surpass expectations by not only providingphotographs, but also GIF’s, stop motion videos, and otheranimations for each account.
MONSOON
GROUP
Each unique account hasbeen personified as anIndividual, which will bereflected in the type ofcontent that we post for thataccount and the tone of voicewe use in the captions whenconversing with the targetaudience.
We also defined Pantone®
colors for each account as aguideline for the main colorsto use when creating content.
REPORTING
As well as other reporting software's / applications such as:
LinkedIn is one of the most popular social media platforms in the B2B environmentwhich is also the case in Iran. In order to attract an audience of a higher level ofeducation and reach more qualified contacts, it is essential for brands and servicecompanies to participate on this platform.
LinkedIn serves as a professional network, targeting a particular commercially inclinedaudience.
Lavan Marketing Agency offers dedicated services for social networks including:
⎕ Offering customer service in three various time-frames: working hours, 18/7, or24/7
⎕ Producing and publishing content at specified time intervals⎕ Bilingual response within 180 minutes from time of contact (available in both
Persian/Farsi and English)⎕ Providing monthly management reports indicating:⎕ Most popular published contents⎕ Likes and comments variation charts
LAVAN’S LINKEDIN STATUS
Lavan Marketing has the highest number of followers in comparison to other Marketing & Advertising agencies in the region.
People use Twitter to connect with their interests and discover new products.Effectively showcase your business and bring interested audiences to your site. Whenpeople follow you on Twitter, they want to hear more from you and are likely tobecome loyal customers. In fact, 94% of survey respondents plan to purchasesomething from a Social Media Business that they follow.
Lavan will use Twitter to:
⎕ Increase site visits⎕ Increase conversions and sales⎕ Build an audience⎕ Increase Engagement
“In 2016, average number of social
messages needing a response grew 18%year over year.
Source: Sprout Social
TOP CHOICE FOR
CUSTOMER CARE
34.5%
5.3%
16.1%
19.4%
24.7%
Social Media
Store
Telephone
Website/Live Chat
Source: Sprout Social
TELEGRAM
Telegram is the most popular social network in Iran right now with over 20 millionusers. Therefore, Lavan Marketing Agency offers special services in this area also.
Lavan’s services in this messaging application include:
⎕ Setting up and managing Telegram channels⎕ Producing content for publishing in viral form⎕ Designing and creating Telegram sticker packages⎕ Developing Telegram robots⎕ Executing Telegram campaigns
ADVERTISING TOOLS
III
Online/Offline
InfluencerMarketing
Instagram Ads
Google AdWords
Display Ads
Mobile Banners
Blog
Google AdWords
SEO / SEM
Email Marketing
Info-graphic
Press Release
Articles
Guides
Events
Expo’s
Video Marketing
Webinar
White Papers
Content Marketing
Platforms
Promotional Tools
Public Relations
ONLINE MEDIA ACTIVITY
TOOLS
Telegram
Telegram Robots
SEARCH ENGINE OPTIMIZATION
By using various tools and experiences, Lavan Marketing Agency provides the best optionsand solutions to improve the company’s website SEO ranking.
Using analytical tools, we assess the current SEO situation and after collecting data andinformation, we improve the SEO and display the keywords related to the business.
Lavan services in this section include:
⎕ Current SEO status reports⎕ Providing various solutions for web page optimization⎕ Improving the page rank in the search engine result page by producing great content⎕ Standardizing the codes according to W3C⎕ Content creation and update⎕ Suggesting suitable keywords for the company and the industry⎕ Creating suitable Meta tags to improve the position in search engine results⎕ Create Google Analytics and Google webmaster accounts to receive reports and analytics
periodically
All of the mentioned services can be provided in the form of a consultation or may beexecuted by our team if required.
Google Search: Invest Iran
SEO EXAMPLE
PPC BANNER ADS
Pay-Per-Click banner ads and mobile app banners are among the most popularadvertising tools for digital marketers.
Lavan Marketing Agency helps its clients choose the most effective advertisingsolution from its media owner partners; SabaVision, Anetwork, ClickYab, andFastClick. Web banners cost may be calculated by either CPC (Cost per Click) or CPM(Cost-Per-Thousand Impressions).
Lavan services in this section include:
⎕ Listing the best websites to display the ads⎕ Creating the web banner ad campaigns⎕ Designing web banners⎕ Reporting on the web banner campaign’s performance periodically⎕ Designing the landing page of the campaigns
WEB BANNER
DESIGNS
GOOGLE ADWORDS
Google AdWords is an online advertising service that enables advertisers to competeto display a brief advertising copy to web users, and is accounted for more than 70%of Google’s income.Google AdWords is used as an SEM tool and its PPC payment method makes itattractive to advertisers.
Lavan can get the company’s ads on Google’s first page by creating PPC campaignsand defining suitable keywords.
Lavan services in this section include:
⎕ Creating periodic campaigns⎕ Analyzing and defining keywords and their cost⎕ Reporting on the clicks and other KPI’s for any keyword
ADWORDS
INFOGRAPHICS
SAMPLES
Infographics can convey a large amount of information in a compressed and easy-to-understand format that is also pleasing to look at.
Lavan can create and send a variety of infographics through either Telegram, Email marketing, weblogs or other mediums.
Here we have examples of infographics created for the investment blog ‘www.howtoinvestiniran.com’ and Lavan’s own Norouz Package.
EMAIL MARKETING
Communicating with your target market on a weekly or monthly basis, or sharingcontent directly by email is one of the most efficient digital marketing tools availablefor engaging your audience.
Using email marketing services and tools such as MailChimp, MailerLite, and MailJet,Lavan Marketing Agency can produce, send and manage the email marketing processefficiently.
Lavan’s services in this section include:
⎕ Designing and creating email campaigns, sending emails as newsletters/infographics
⎕ Managing the email contacts database⎕ Reporting on each sent newsletter:⎕ Total number of sent emails⎕ Click to Open Rate⎕ Total number of viewed emails⎕ Click on the link in the email or CTR
EVENTS & PRESS
It is every business owner’s desire to showcase their brand and company through journalsand various cyber events as well as have their brand and products mentioned inside localand international news agencies.
Lavan Marketing Agency understands this need and thus provides consulting services forpublishing and covering company news/events in the best domestic and foreign mediaoutlets with the assistance of journalists in various fields such as; IT, Healthcare, Finance,Sports… etc. In addition, Lavan has partners throughout the world making it capable ofholding events both inside the country and abroad.
Lavan’s services in this field includes:⎕ Holding events⎕ Writing news articles⎕ Compiling and editing news for publication⎕ Publishing in domestic/international press⎕ Providing reports on news feedback
All of the services mentioned above can be provided in the form of a consultation or may beexecuted by our team if required.
HOW TO INVEST IN IRAN
MUSCAT EVENT
Sina Financial GroupHTII
Achievements:February 2016Muscat, OmanGuest numbers: 200 ForeignInvestors
ASTELLAS
PRESS
This proposal along with its contents are provided on the understanding that if the proposal goes aheadwithout our involvement, the ideas, solutions and concepts are and remain the intellectual property of LavanMarketing & Advertising.
The proposal material will not be used without the involvement of Lavan nor without their consent to useincase of their absence. Any such use of this intellectual property will result in Lavan taking the necessarylegal actions.
