Latest Trends in Digital Marketing Presented by

Deepa Venkataraman

Online Reputation Management

SMG Convonix

Content Grouping in Google Analytics

What Happened on November 14 – 15, 2013 ?

SEO for Hispanic Searches

Twitter Trends

Instagramination

Custom Grouping

For example, if you wanted to

compare aggregated sales by

Department, then you might create

a Content Group called Department,

and within that Content Grouping

create Content Groups for Men and

Women. That would allow you to

compare performance of the men’s

and women’s clothing departments.

Procedure: (One of the three below mentioned steps can be used to set up Content Grouping)

• E-commerce websites can clearly compare performances of different categories

based on how profitable or non-profitable that category has been for the entire

business revenue model.

• E-commerce sites will hugely benefit out of this as it enables grouping of various

categories as well gauging performance of individual category at a very granular

level

• News websites and other such sites that have similar categories for more than one

section can explore this custom grouping feature offered by Google Analytics

Key Take-away

What Happened on November 14 – 15, 2013

Did big sites win big?

This peak depicts the amount of

variation in the resulting URLs as

shown by the Search Engine Result

Pages

Percentage of total search

results in the set occupied

by the top 10 domains on

15th November 2013

Source: http://moz.com/blog/was-there-a-november-14th-google-update

The one day jump from 15.39% to 15.89% represents a 3.2% relative increase – it may not seem like

a huge amount, but it's historically unusual. Wikipedia, Amazon, and eBay all had one-day gains in the

3-5% range.

Some of the Big websites seemed to have increased their appearances in SERPs on these days. Or

was it the smaller websites disappearing from SERPs?

How SERP showed variation for the keyword "famous footwear store hours" ?

November 14, 2013 November 15, 2013

GOOGLE GLITCHES

And.. More Speculations follow..

• Sites that updated their content on a regular/daily basis saw greater prominence in

SERPs as compared to those sites that lacked fresh content

• Apart from sites that had freshness in content, it was observed that sites having an

active mobile version saw greater traffic as compared to those sites without a

mobile version

Key Take-away

SEO for Hispanic Searches

Characteristics of Hispanic Searches • Use of genuine humor

• Music with cultural affinity

• Appealing celebrities / role models

• Family / children scenarios

• Latin American scenery

• Elements of escapism Source: http://www.vayumedia.com/hispanic-seo.php

Can We Use This?

Source: http://searchengineland.com/sponsor-message-seo-opportunities-from-hispanic-searches-2-177888

Attention must be given to the types of keywords Spanish speakers are using in a given market.

Source: Google Keyword Planner

Running Site Content through Online Translation Programs

• A lot of American based companies can benefit from Hispanic SEO as it is

statistically proven that Hispanic population is not only more likely to remember

your brand but is also more likely to convert. As a result of this, SEO must be

specifically performed for the Hispanic population in addition to targeting audience

well versed with English language

Key Take-away

Twitter Trends!

New TRENDs on Twitter!

Twitter’s users can keep a track of emergency contact details near their

current location and avail of useful prompt services as per requirement.

The Twitter team has used MagicRecs to tweak the

algorithm that finds users and tweets to

recommend, and now this is being rolled out as a

stand-alone recommendation feature

TV on Twitter!

SCHEDULED TWEETS

Twitter Ads users can schedule either

Promoted or organic Tweets to be sent at

specific dates and times up to a year in

advance. Of course, this can be useful for

marketers who want to promote time-

sensitive events on Twitter, like product

releases or premieres.

• Scheduled Tweets as a new feature can be encashed by marketers to leverage their

activities on Twitter based on the time when their target audience is most likely to

be active there!

• New Twitter features may be incorporated in your Internet Marketing strategy to

ensure that your business is TRENDy and can reach to a majority of your target

audience

Key Take-away

Instagramination

FUN FACTS ON INSTAGRAM!

- Be a Visual Storyteller: Balance Fun

Images With Pictures From Your

Business

- Add Instagram to your content strategy

- Use hashtags, Cultivate a Following

- Embed Instagram Video in Your Blog or

Website

- Leverage Photo Contests on Instagram

With Facebook

15-Second Video

Editing

Cover Frame

Cinema

Filters

Analytics

Embedding

• Instagram is an excellent social platform for your Content Marketing strategy. Use

witty and attractive images for your Brand to be recognized by your target audience

• Its Video feature gives your business ample opportunity to make campaign –

oriented videos and share it with your desired audience

Key Take-away

THANK YOU