Lamar hull 12 month journey

12 Month Mastery JourneyBy: Lamar Hull

Mastery: Personal Development and Leadership

3 Strategies to achieve my goals in this course: The 48 Laws of Power: Mastery by Robert Greene, Talent Code by Daniel Coyle and study topics such as; mastery journal, weekly assignments and mastery discussion.

Full Sail Library Resource: Five Musts for Mastery by Catlin Tucker (Academic Search Complete)

Industry Leader to Interview: Joe Wilner; [email protected]

Internet Marketing Fundamentals

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Internet Marketing fundamentals discussion,

Lynda.com, Internet Marketing Fundamentals reading assignments, and SEO online websites. In addition, apply learnings to my personal basketball website.

Full Sail Library Resource: Market Religion Online: The LDS Church’s SEO efforts by Chiung Chen (Academic Search Complete)

Business Storytelling & Brand Development

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Business Storytelling & Brand Development discussion, Lynda.com, and Business Storytelling & Brand Development reading assignments. In addition, apply learnings to my personal basketball website.

Full Sail Library Resource: Brand Identity Development and the Role of Marketing Communications: Brand Experts by Nusa Petek (Academic Search Complete)

Internet Consumer Behavior and Analysis

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Internet Consumer Behavior and Analysis discussion, Lynda.com, and Internet Consumer Behavior and Analysis reading assignments. In addition, apply learnings to my personal basketball website. Use some of the analysis methodologies in the data that we use in my work environment to practice what I have learned.

Full Sail Library Resource: Cultural Differences in the Online Behavior of Consumers by Melissa Cole (Academic Search Complete)

Web Design & Usability

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Web Design & Usability discussion, Lynda.com, and Web Design & Usability reading assignments. In addition, apply learnings to my personal basketball website and develop a more user friendly experience. Learn basic HTML as that is an important part of web design.

Full Sail Library Resource: Responsive Web Design, Discoverability, and Mobile Challenge by Kim Bohyun (Academic Search Complete)

Industry Leader to Interview: Jake Mize; [email protected]

New Media Marketing

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments New Media Marketing discussion, Lynda.com, and New Media Marketing reading assignments. In addition, apply learnings to my personal basketball website and new media marketing channels in my work environment.

Full Sail Library Resource: Online Media & Marketing Services M&A by Tolman Geffs (Academic Search Complete)

Advanced Internet Marketing Strategies

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Advanced Internet Marketing Strategies discussion, Lynda.com, Advanced Internet Marketing Strategies reading assignments, and SEO online websites. In addition, apply learnings to my personal basketball website through affiliate, email and global marketing. Also, utilize my social media accounts to enhance my practice with social media marketing.

Full Sail Library Resource: Online Marketing Strategies – UK and Romania by A. Talpau (Academic Search Complete)

Industry Leader to Interview: Eppie Vojt; [email protected]

Advanced Search Engine Optimization

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments and Internet Marketing fundamentals discussion, Lynda.com, Internet Marketing Fundamentals reading assignment, and SEO online websites. In addition, apply learnings to my personal basketball website. I’m attending a SEO specific meet up group where I can discuss these more advanced SEO topics and learn from the industry leaders. This is the meet up group that I’m a part of - http://www.meetup.com/The-Official-Charlotte-SEO-Search-Engine-Marketing-Meetup/events/164515282/. My next meet up is 3/6/2014 and we will discuss, “What Outreach is, How to Do it, & why it is the most important thing for Marketers”.

Full Sail Library Resource: Get Found! Search Engine Optimization Demystified by John Kruger (Academic Search Complete)

Industry Leader to Interview: Neil Patel; http://www.quicksprout.com/contact/

Strategic Internet Public Relations

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments Strategic Internet Public Relations discussion, Lynda.com, and Strategic Internet Public Relations reading assignments.

Full Sail Library Resource: Internet Technologies and Trends Transforming Public Relations by Paul Christ (Academic Search Complete)

Web Analytics & Optimization

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments Web Analytics and Optimization discussion, Lynda.com, and Web Analytics and Optimization reading assignments. In addition, apply learnings to my personal basketball website and using web analytic tools such as; Google Analytics.

Industry Leader to Interview: Francisco Debs; [email protected]

Internet & the Law

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments Internet and the Law discussion, lynda.com, and Internet and the Law reading assignments. Discussing with my legal representative at work to understand Internet Law Issues as I’m learning them.

Full Sail Library Resource: Analytics for the Rest of Us by Daniel Rasmus (Academic Search Complete)

Internet Marketing Campaign Development

3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly assignments Internet Marketing Campaign Development discussion, Lynda.com, and Internet Marketing Campaign Development reading assignments. In addition, apply learnings to my personal basketball website by implementing a campaign and applying the Internet campaign development to my work environment.

Full Sail Library Resource: Spring and Summer Online Marketing Campaigns by Publishers Weekly (Academic Search Complete)

Industry Leader to Interview: Jason Owen; [email protected]