Connecting the dotsA quick guide to Duval Union

As the world changes…

2005

2013

… industries do as wellthe music industry

Frankly, almost any industry

the taxi industry

the hotel industry

the entertainment industry

the mobile phone industry

Advertising consortia keep building…

… and technology players divide & conquer

We believe the model of the advertising agency to be broken beyond repair. That’s why Duval Union is not an advertising agency.

We believe that today, brands need to know their consumers intimately, listen to them and engage them on a personal level.

We believe in highly specialized pods of talent, with deep vertical knowledge of technology, big data, content management or specialized communication services.

We believe that privately owned and operated agencies are best positioned for these times, because of their flexibility and drive. The sense of ownership that they bring is impossible to fake.

We believe this to be the age of the entrepreneur.

What we believe:

Duval Union

The model of the advertising agency to be broken beyond repair.

That today, brands need to know their consumersintimately.

In highly specialized pods of talent.

This to be the age of the entrepreneur.

We believe:

Skate where the puck is going not where it has beenWayne Gretzky, Greatest ice hockey player

Oostende 1991…

Could have resulted in …

2013

Or in …

Beate Uhse AG

It currently has over 1,500 employees, is active

in 60 countries and has been listed on the

Frankfurt Stock Exchange since 1999.

Latest news

Beate Uhse AG publishes six-month report 2014

Sales increased by 2.3% to EUR 70 million (6M 2013: EUR 68.4 million)

EBIT increased by 33% to EUR 1.5 million (6M 2013: EUR 1.1 million)

Significant increase in EBT to EUR 0.7 million (6M 2013: EUR 0.3 million)

Mail Order growing; sales in the Wholesale unit increase by a staggering 19.7%

Reed Hastings …

$1 billionMost of Hastings' fortune is tied up in Netflix Netflix stock and options, which Forbes calculates at over $900 million. His total estimated net worth surpasses $1 billion when you factor in his other assets, including about $120 million in post-tax profits from stock sales over the last 5 years.

The world would have been different…

2013

Very different …

• Overtuiging?

• Team?

• Tijdsgeest?

• Middelen?

• …

What went wrong?

ABOUT OUR ECOSYSTEM

Netwerk governance Zelfregulerend netwerk Leiderorganisatienetwerk Netwerk administratieve

organisatie (nao)

Principe

Geen administratieve entiteit, participatie in netwerkmanagement door alle partijen

Administratieve entiteit (en netwerk- manager) is een belangrijke netwerkpartij die ook een rol heeft in het primaire proces

Een toegewezen en aparte entiteit is gecreëerd om het netwerk te managen

VisualisatieLead Organization

NAO

Mind the Gap

Mind the Gap

Contextualisation

Duval Union

Client

PR - Events Branding

Research

& Insights

Communication

& Activation

Digital

Mobile

IT

Any other

market player

• In co-ownership

• In the power of collaboration

• In the driving force of entrepreneurship

• It’s about the jockey, not the horse

We believe: