Collaborative Multimedia Campaign

WWW.KINGMANCIRCLE.COM

What is Kingman Circle?

Mission: To bring world-wide attention to and build awareness of Kingman’s dining, nightlife, local services and tourist attractions in an effort to increase revenue for local Kingman businesses and build a more attractive community for current and future residents.

Who is Kingman Circle?

o 28 Local Businesses, The City of Kingman and Kingman Area Chamber of Commerce who:o 1. Believe Kingman is on the cusp of achieving

its great potentialo 2. Understand the importance of branding our

community as a whole to increase business for each as individuals

o 3. Are willing to support community businesses in a mutually beneficial way to all.

o 4. Are willing to promote themselves last, trusting that a rising tide lifts all boats

Kingman Circle

Mem

bers

The Elements of Kingman Circle

Billboard: Used to capture interest from highway travelers. Intended to entice them to stop, stay and

Website: Utilized to circulate the "good news" about Kingman, local businesses and non-profits to the community as well as to those searching for keywords related to Route 66 and the surrounding areas. www.kingmancircle.com

Facebook Page: Utilized to distribute web content to the social media community, sharing upcoming events and community news. https://www.facebook.com/kingmancircle

Brochures and Signage: Displayed in members' businesses to cooperatively market each other 

Digital Advertising Campaign: Currently targeting International markets like Canada, the UK, Germany and Australia along with the United States with Kingman messaging for those intending to travel to Arizona, Grand Canyon or with a passion for Route 66. The second campaign markets local businesses to our community to help spread awareness. 

App: Utilizes geotargeting to notify those traveling in and around Kingman about businesses nearby (special offers, upcoming events, etc.) http://kingmancircle.com/app

Billboard

Website

7000 hits/monthDomestic & International Visitors

Social Media

2,585 Likes75+ added/week

Print Materials

Business Cards Brochures (placed in local businesses, hotels & relocation packages)

Signage

Wall Signs (placed in local businesses & hotels)

Digital Advertising International Targeting | Route 66

International Targeting | Relocation

215,000 REACHED 120,000 REACHED

Digital Advertising Local Targeting | Food & Drink, Local Services, Tourist

Attractions

220,000 REACHED

Digital Advertising

Local Targeting | App

27,000 REACHED

Digital Advertising

Keyword Targeting | Google

143,000 REACHED

Appersh

Downloads: 710 Visits to App:

United States: 2296 United Kingdom: 14 Italy: 9 Switzerland: 8 Korea: 5 Germany: 2 France: 2 Portugal: 1 Netherlands: 1

Average Daily Visits to App: 25

THANK YOU