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Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local search presence and visibility.
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Kick Ass Local SEO
Tips & Strategies
Like Shopping Local?
40% of all searches have local intent.
An Explicit User Query
An Implicit User Query
The Canadian Local Data Eco-system.
In the Old Days…
Telco’s Controlled the Data
Data is much more complex now
Local SEO Has 3 Core Pillars
Optimized Profiles Consistent Data
Reviews & Ratings
Google+ Local Listings
Entries in Places Feed These Results
Guidelines for an Optimized Places Profile
Name, Address, Phone Number Consistency
Completion of the Entire Profile
Volume and Velocity of Reviews on Profile
8 Killer Tips for Profile Optimization
Use the Right Categories
Fully Complete your Listing Details
Write a Great Description
Link your Page to a Google+ Brand Page
8 Killer Tips for Profile Optimization
Claim Your Listing
Delete Duplicate Listings
Add Schema Markup to your Website
Hit 5 Reviews and Keep on Truckin’
Citation Building
The Anatomy of a Citation
Whitespark Citation Finder
4 Killer Tips for Profile Optimization
Find Citations your Competitors Have
Build New Citations Consistently Every Month
Build Uncommon Citations – Eg: Youtube
Stay Organized. Use Roboform or LastPass.
Review Generation
Use the Right Tools
When executed properly, Local SEO can yield some pretty
amazing results.
Thank You
Connect with me: @devbasu
#inboundto