Khushi Advertising Ideas Pvt Ltd

Your search for ambient media ends here

www.khushiadvertising.com


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04 • Began with Off-screen ads in multiplex

& malls in Ahmedabad2

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6 • Expanded footprints within Gujarat in Baroda, Rajkot and Surat.

20

08 • Acquired 1st mall ad rights outside

Gujarat in Nagpur

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09 • Entered in cinema onscreen business

with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata.

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• Started acquiring Ad Film rights

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13 • Khushi Advertising became

“Khushi Advertising Ideas Pvt. Ltd.“

20

14 • Transformed into ambient media

solutions provider with a clients base of 300+ & 26 offices in India

20

15 • Acquired Amritsar, Chandigarh & Surat

Airport exclusive rights. Expanded to 28 Offices

1Largest Cinema

Advertising & Mall Branding agency in

India 220+220+ Head-Count. 60+ Operations &

Execution team

3333 city presence to service national /

regional campaigns

350+350+ Leading Brands

& many more regional clients

Khushi Journey - At a glance2

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6 • With 33 city presence we are forging on to become a leading ambient media agency in India.


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1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. MEERUT18. JAIPUR19. JODHPUR20. KOTA21. AJMER22. BHOPAL23. INDORE24. RAIPUR25. KOLKATA26. BHUBANESHWAR27. SILIGURI28. HYDERABAD29. VIZAG30. VIJAYWADA31. BENGALURU32. CHENNAI33. KOCHI


What we do

• Across 2500+ multiplex screens & 5500+ single screens in India

Cinema Advertising

• 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding

• We create memorable brand experiences across 1000+ popular avenues having affluent footfalls

Experiential Marketing

• Innovative media solutions to leave a lasting impression

Innovative Solutions


Leverage our premium TG reach

• 300 Cinemas, 50 cities Multiplex

• 200 Malls, 40 citiesMalls

• 3 AirportsAirports

• 168 stores, 39 citiesDepartmental

Stores

• 943 locations, 146 citiesCoffee Shops

20 Cr A1-A2 Impressions

73 Cr A1-A2 Footfalls

2 Mn A1 Impressions

15 CroreImpressions

6.7 CroreImpressions

Note: Impressions are averaged out per annum


Cinema AdvertisingA MEDIA-MIX THAT ADDS EFFECTIVE REACH, IMPACT & BETTER ROI.

Over 3000+ multiplex screens & 5500 + single screen cinemas to choose from


8500+ screens

190 Cr footfalls pa

310 screens

255 screens

340 screens

558 screens 3482 screens

2952 screens

325 screens

300+ screens

OTHER

Cinema Exhibition Industry


audience is the SEC A & A+ profile

audience own a Car

are Graduates

use smart phones

transact online & use Debit cards

are younger than 35 years

minimum monthly income of 45000+

80%

40%

60%

85%

85%

84%

45K+

Source: IMRB report for ILL

Include

them &

Increase

Results

Multiplex Audience Profile


CINEMA AS A MEDIA-MIX

• Brings huge footfalls of Celebrity fans

• Grabs undivided attention from captive audience

• Offers Big screen & incredible sound to amplify the TVC

• Targets regional & national demographics effectively

• Targeted campaigns reduces spend wastage

• Makes the TV Ad-Avoiders captive to see your ad

• Offers all Genres & language options to advertiser

• Provides multi-sensory advertising by onscreen,

branding & activations within each property

• Cinema, mixed with your campaigns increases

effective reach resulting to better ROI.

ADVERTISING OPTIONS

• MUTE SLIDE

• AUDIO SLIDE

• AD-FLIM

• BRANDING

• ACTIVATION


BrandingExciting branding spaces positioned

to garner maximum eyeballs & attention

Malls I Multiplexes I Hypermarkets I Coffee Shops I Airports

Shopping Malls


Branding Options in Malls

• FAÇADE HOARDING.

• FRONTLIT

• BACKLIT

• DROP DOWN

• GLASS FAÇADE

• STEP BRANDING

• ESCALATOR BRANDING

• LIFT DOOR BRANDING

• FLOOR BRANDING

• PARKING BRANDING

• SCROLLERS

• BACKLIT STANDEE

• FLEX / CUTOUT STANDEE

• REST ROOM BRANDING

• Shopping mall provides an opportunity

to create sales

• Malls attract large number of

disposable income group

• Provides advertiser with an option to

advertise & engage with the audience

• The target group comes with Eat, shop

& entertain mind-set hence making

them an easy target for the marketer

• Great BTL mix to complement ATL

campaigns

Shopping Mall Advantage

“Influence and engage with the affluent shopper’s throughout the year with best shopping malls across India.”


Facade – the high impact media

Oberoi MallForum Mall

TGIP Mall

Market Square MallAlpha One Mall

Forum Mall


Other Media Spaces in Malls:

INDOOR BACKLIT SIGNAGE

LIFT DOOR BRANDING

DROP DOWN

ESCALATOR BRANDING

ENTRANCE ARCH

PARKING LOT BRANDING


Multiplex BrandingReach out to the A1, A2, B1 families

• Provides nearest entertainment getaway to TG

• Pulls large no of celebrity fans through-out the year

• Provides multi-sensory communication

• Builds brand awareness & message recall in the long term

• Provides affluent captive TG to the marketer

• Provides pin-code specific advertising option to marketer


OPD Digital screens in Multiplexes

• The most Vivid digital screen to advertise

• Easy viewing distance (as close as 6 inches)

• 180 degree viewing experience

• Sharpest picture quality(4k screening)

• Distortion-less

• Size: 90 inches diagonal

• Can play static slides & commercials.

• Available in 11 premium Multiplexes

Mumbai 1. PVR - Phoenix2. PVR - Oberoi3. INOX - Inorbit - Malad4. INOX - Rcity5. CINEPOLIS - Viviana

Delhi 1. DT - Vasant Kunj2. DT - Mall Of India3. Cinepolis - Cross River Mall4. PVR - Ambience mall - Gurgaon

Bangalore 1. INOX - JB Nagar2. Cinepolis - Royal Meenakshi


4’ x 7’ backlit LED displaySWI 516 Eco Ultra Slim Backlit view box 040 Acrylic with Front 2MM clear Acrylic & Translite.

Installed across 100 premium cinemas in metros

Get Noticed

with the most

striking

indoor backlit

media in

cinemas

Bigger than Poster Cases,

Backlit board & standee.

Sleek LED

Backlit

Purposefully designed & built.Sleek Design.Mere 1.5 Inch Depth/Thickness.High Resolution L.E.D illumination.Lavishly installed in all prominentPVR Cinemas across India.

SuperiorSLIM LEDBACKLIT1.5 inch depth

Installed in 100 premium multiplexes spread across

Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad


SEAT BRANDING

POPCORN CONE BRANDINGREST ROOM MIRROR BRANDINGFLEX / CUTOUT STANDEE

TICKET JACKET

Other branding options in Multiplexes

LIFT BRANDING


CUTOUT / STANDEES SENSOMATIC

PILLAR BRANDINGTENT CARDSPROMOTION SPACE

Branding Options in Hyper-Markets & Departmental StoresAdvertise & swing the shoppers purchase decisions to your favor

TRIAL ROOM DOOR BRANDING


DanglerStandee Wall Visuals

Tent Card Tray Mat Branding

Branding Options in Coffee Shops


Target millions of affluent flyers Bang-on positioning ensures eyeballsRegular Business travellersTourists (Indian, NRI & Foreign tourists)Local HNI’s & the affluentOthers: HNI’s & affluent: 75 % are aged 18 to 50Flexible booking periods from 30 days to 1 year

Exciting branding units at 3 airports in India

Amritsar, Chandigarh & Surat

Branding at airports


Amritsar Airport: LED billboards outside airport

Chandigarh Airport: Conveyor belt area branding inventory

Surat airport: Exclusive Trolley branding rights

Most preferred media options:

• L.E.D Backlit Hoardings• Trolleys• Activation spaces• Tags & Boarding Pass• In-Flight options


AMRITSAR LED Spaces located at the Arrival & Departure routes


CHANDIGARH Spaces strategically located at the conveyor belt area

ExperientialMarketing


Experiential Avenues


Cafes / QSRS /Restaurants

DepartmentalStores

Hypermarkets

Book Stores

Gymnasiums

Transit Media

Entertainment

Corporate Parks & ATM


45 days138 stores95,000 TG achieved

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Collaterals such as DecalBranding, L -Stand,TentCard, Danglers,Posters & Banners wereused to communicatethe message across 138stores.

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“COLGATE SENSITIVE PRO-RELIEF”.targets a specific group of peoplewho have sensitive gums andoften experience the numbnessand tingling sensation whilehaving extremely hot or coldedible items

Hence gave idea tointegrate Brand by an activationcampaign supported by brandingcollaterals at an unconventionalmedium “Baskin Robbins”

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Integrated activation at Baskin Robbins


MULTIPLEXACTIVATION

• Brand Awareness• 30000 samples relished• Huge WOM spread• Experience shared on

Social Media

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The cookie sampling was done atentrance & the lobby area of aMultiplex. 2 promoters werecarrying the tray filled with the ITCDelishus Cookies and offered it toall the movie goers to try it. Theactivity was conducted at 3 cities,Ahmedabad, Jaipur & Cochinduring the block buster movierelease of “Singham Returns”.

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Give the Delishus tasteexperience to movie-goersITC wanted to integratewith the movie goers inpremium multiplexes asthe brand wanted to targetthem & give them amemorable experience

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MULTIPLEX ACTIVATION

The audience really liked thedelightful surprise &appreciated the taste ofBournville. The result was assuch the client repeated thisactivity 4 times again

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The Sampling was done inside theCinema Audi during 1st spot inInterval, where the Audi remainsdark & the activity begins with a 30seconds slide screening saying“Please be seated & Give into theDark” immediate after the slide, 20promoters entered in auditoriumwearing a black attire with neonborders along with Trays carryingchocolate cubes in a buttercup &serving to each sitting in theAudience. This activity was held at 7metros in all the Audis.

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Give a delightful surpriseexperience to movie-goersTo create a delightful & surprisingexperience to patrons by giving themthe taste of New Bournville in a veryunique way at a time when theywould be in a highly relaxed moodwhile watching movies.

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“Please be seated & Give into the Dark”


Street Activation

Brand AwarenessMessage Awareness5000+ Engagements3 Cars sold in activationalone.

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Nukkad Natak performed on thebusiest streets of Mehsana town.The play described the comfort of afamily who owns Nano & ordeal of afamily who is using scooter. Both thefamilies met at a common friend’swedding and shares theirexperiences. After owning a Nanohow life becomes easy &comfortable explained by the family.

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Tata Motors – NANO changeperception activationTo change the perception ofpeople towards Nano car. Projectthe Nano as a family car. Adream comes true for those whowanted to buy a car in a limitedbudget. Hence tried to createproduct desire with a tag line“NANOPARIVAAR= SUKHI PARIVAAR”

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Innovative,

Out-of-the-box Solutions.


Huge Cut-out Innovation

Transformers- Age of Extinction - Viacom

Mall Innovation

Client Brief: To create a larger-than-life-size impact to themall patrons as well as enjoy visibility from road traffic.

Strategy and Execution: A larger than life sized cutout ofOptimus Prime (15ft x 20ft- at Inorbit Mall, Malad; 15ft x25ft- DLF Place Mall, Saket) was placed outside the mallfor 15 days. LED lights were used for the eyes of theTransformer. The name of the movie and the Transformermask/ helmet was highlighted using backlit.

Result: The enormous figurine generated a huge numberof eyeballs. The cutout attracted many people whoposed with the same for selfies. The backlit technologymade it look life- like during night.


Sumit Sambhal Lega – Star PlusCinema campaign

Client Brief: To connect with entertainment seekers & create an innovative cinema campaign

Strategy and Execution: A comprehensive 360 degreeimmersive campaign was designed and executed in 142cinema screens, covering 4260 shows over 7 days.

This included creative elements like

• Onscreen innovations

• Foyer Lenticular Standees

• Special Menu Creation

• Popcorn Tub Branding

• Cafeteria Screen branding

• Interval Slide – CTA for special menu

CAMPAIGN RESULT

• 7 DAYS

• 142 CINEMA SCREENS

• 4260 SHOWS

• 450000 MOVIE GOERS

• HUGE WOM

Innovative Sumit’s combos in the cafeteria menuInnovative Onscreen promotion

Pop Corn Tubs Branding Cafeteria Screen Menu Branding Lenticular Standee in Foyer

A Completely innovative Roadblock cinema campaign


A blend of young & experienced professionals from theadvertising, marketing & media industry.

A decade-long experience in providing relevant & innovativeambient media solutions

Pan India efficient 60+ operations team executes & monitorsyour campaign across our 33 offices in India

Impeccable planning & best buying ensures you get plans thatreally work at the most competitive price

Trust Khushi


Corporate Clients

Ecommerce & Healthcare

Automobiles & Education

Direct Retail Clients

Education

Apparel, Lifestyle & Accessories

Travel & Hospitality


Apparel, Lifestyle & Accessories

Electronics

Thank

Contact: Vikas Lokhande – 9320348884 / 9860699083Write to: [email protected] / [email protected]

mailto:[email protected]

mailto:[email protected]