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Keep Calm and Agile On Mathew Sweezey Marketing Evangelist

Keep Calm and Agile On

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Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team. Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn: - How to improve team communication with agile marketing - How to save time and money in executing marketing initiatives - How to make even the most challenging campaign a success

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Page 1: Keep Calm and Agile On

Keep Calm and Agile On

Mathew Sweezey Marketing Evangelist

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Safe Harbour Safe harbour statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any

such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements

are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbour

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What Is

Agile Marketing?

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Waterfall Method Trade Shows Billboards Industry Events Conferences Direct Mail

Analog Media

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Drip Nurturing PPC Email Marketing AdWords Webinars Content Marketing

Agile

Social

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1#

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TEAM

PR Blog Posts

Events TRADE SHOWS

Analyst Relations

SEO Paid Search LinkedIn Marketing

CONTENT MARKETING Email

“BRANDING”

“LEAD GEN”

“DEMAND GEN”

Events

CONTENT MARKETING

NURTURING Paid Search Converting MQL

AGILE  TEAM

 

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What Did You Do Yesterday?

What Are You Doing Today?

Do You Have Any Hassles?

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2#

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USER STORIES Ask How, When and Why?

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3 #

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-­‐  Sco&  Armstrong,  Brainrider    

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*Executing BETTER, then measuring and recalibrating will always get you closer to your goal.

START

GOAL    

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4 #

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HITs Page Views Uniques

Klout Score

LEADS DOWNLOADS

“BRANDING”

“LEAD GEN”

“DEMAND GEN”

Traffic

VELOCITY OF LEADS

CLOSE RATIO STAGES SQL

MQL METRICS   Likes

METRICS

Quality of Traffic

STAGES

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PPC •  Create Topic •  Create Cover Page •  Write 2 Pages •  Advertise as “Pre-Release” •  Drive to Form for conversion •  Measure conversions against

your goal •  Evaluate next steps

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Create 3 emails at a time. That gives you plenty of

time to see how well they performed, and then

create 3 more.

DRIP

1

2

3

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Social

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REPORT

STAGE 1  

STAGE 2  

STAGE 3  

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TOOL BOX

TRELLO Asana

LISTENING

PROJECT MANAGEMENT

EXECUTION MARKETING AUTOMATION

TOOLS   HootSuite

TWITTER Radian 6

BaseCamp

LiquidPlanner

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TWITTER TRELLO Asana

MARKETING AUTOMATION

HootSuite TWEETDECK

Radian 6

LiquidPlanner STAGE 1  

STAGE 2  STAGE 3  

DRIP

Social

HITs Page Views Uniques

Klout Score

LEADS

DOWNLOADS

Traffic

VELOCITY OF LEADS

CLOSE RATIO

STAGES SQL

MQL

Likes

Quality of Traffic

STAGES

PPC

USER STORIES

Traffic

Drip Nurturing

PPC

Email Marketing

AdWords

Webinars

Content Marketing

Trade Shows

Industry Events

Conferences

Analog Media

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Marketing Evangelist

Mathew Sweezey

@mathewsweezey

[email protected]

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