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INBOUND15
Scale to Win
How to Grow Your Agency Without BreakingKarl SakasConsultant & Coach, Sakas & Company
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Story:
An Agency LeaderLike You…
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Exciting…
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…and scary!
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Scale
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Be an Agency Growth Champion
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@KarlSakas
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“People need to be reminded more often than they need to be instructed.”
Samuel Johnson,Author, 18th century
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700+ agencies in 47 countries
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Agency Structure
Services & Clients
Your Time
Today
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High-Growth (HG) vs. Lifestyle (LS)?
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Your Team
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1. Account Management (AM) = happy clients
2. Project Management (PM) = smooth work
3. Subject Matter Expert (SME) = bill lots of work
Client-Related Roles (HG vs. LS)
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Marketing & Sales(HG vs. LS)
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Your Services
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1. Strategy (“tell me what to do”)
2. Implementation (“do it for me”)
3. Training (“teach us how to do it”)
Services Models for Agencies (S-I-T)
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Agency Services Model (HG vs. LS)
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Your Clients
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Deciding Which to Grow vs. Fire?
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Tool: Clients to Grow vs. Fire
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Clients to Grow vs. Fire (HG vs. LS)
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Your Time
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Reactive → Strategic
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• Admin
• Management
• Marketing
Client example
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Time Management (HG vs. LS)
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Putting it all together…
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• Agency Structure
• Services & Clients
• Time Management
Recap
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Your Free Workbook
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bit.ly/inboundworkbook
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Q&A with @KarlSakas
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Prize: $300 in Training Webinars
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$12,000 $120,000Grand Prize: Agency Transformation
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Josh HarcusCEOHüify
Panel Discussion: Room 108
Kymberly RobinsonCEO
Stratus Interactive
1:30 PM – 2:15 PM
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https://www.flickr.com/photos/aigle_dore/4516670863/
https://www.flickr.com/photos/802/30432807/
https://www.flickr.com/photos/wwworks/9111274504/
https://www.flickr.com/photos/21976354@N07/2349726936
https://www.flickr.com/photos/paraflyer/386529128
https://www.flickr.com/photos/michaelpollak/9432697848/
https://www.flickr.com/photos/foundanimalsfoundation/8055192650/
https://www.flickr.com/photos/zzpza/3269784239/
https://en.wikipedia.org/wiki/Samuel_Johnson#/media/File:Samuel_Johnson_by_Joshua_Reynolds.jpg
https://www.flickr.com/photos/kk/5549280939/
https://commons.wikimedia.org/wiki/File%3AHammock_-_Polynesia.jpg
https://www.flickr.com/photos/steviegreer/2919157836/
https://www.flickr.com/photos/ruocaled/7961751980/
http://pebblestorm.com/wp-content/uploads/2013/09/IMG_0648-bud-proud-of-his-vip-badge-1024x768.jpg
https://www.flickr.com/photos/77476789@N00/2201907500
http://agencyfirebox.com/lifestyle-business-vs-high-growth-business/
https://www.flickr.com/photos/armydre2008/3388095215/in/photolist-6aoSEK-ohTCMh-cionpN-8DwuFe-81Cwvt-81Cw9t-yyf8m-cfP4T7-8DwuA8-8Dwuoi-8DzAgA-7f5Vrf-569Rk-7DbaU-cbiWB1-Lh3uW-7cCzpz-a1FMry-4hdLP4-6HATkY-fZ5X1J-81AJqZ-bezof4-7AznJV-rGPDx-cfP6eE-avq84n-cu46Xq-bcTwXP-cfP5jq-mb95uv-7JoiYz-avsNrw-cfP587-cfP645-cfP5DG-o6ssaX-3bQDHP-rJyEWD-5WQwii-5MHDFz-7AzoPr-8DwHXF-kYk3b-efWoMT-hoymKg-cfP6pW-9suUhC-f3t9F4-okVrus
https://www.flickr.com/photos/lumaxart/2293239853
https://pixabay.com/en/thumb-success-successful-fan-faust-328420/
Photo Credits (Creative Commons)
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