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#SearchFest @rmoov @ShahMenz
Embracing Your Pursuit Of The Unattainable
about me
hang out in link removal trenches
penaltygeek
i battlerampagingpenguins
never met a natural link I didn’t love
volunteer firefighter
#SearchFest @rmoov @ShahMenz
Understanding Kaizen
full disclosure:
I am not Japanese
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
ready to embrace it?
#SearchFest @rmoov @ShahMenz
we need to talk
#SearchFest @rmoov @ShahMenz
wherever we start
there are things we must acknowledge
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
perfection
is illusory
#SearchFest @rmoov @ShahMenz
the only real constant
what are we really signing up for?
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
a world full of these...
we must strive to be better
in everything we do every time we do it.
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
where do we start?
so many
answers
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
get rid of the trash
manipulating the link graph
is like everything else in life
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
at which point, the best improvement we can
make isto eliminate past
mistakes#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
theanswer
#SearchFest @rmoov @ShahMenz
about me
#SearchFest @rmoov @ShahMenz
the smartest
people listen to the best
experts!Paddy Moogan
Mozcon 2014 “Actively disavow and remove low quality links”
#SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty.
If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ”
what Paddy said
Once you have thatout of the way
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
turn up the dial...
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
tiny beginnings
#SearchFest @rmoov @ShahMenz
Can grow into a thing of beauty
do things that will
#SearchFest @rmoov @ShahMenz
make your customers’ lives better
#SearchFest @rmoov @ShahMenz
make your product orservice better
#SearchFest @rmoov @ShahMenz
make the world better
#SearchFest @rmoov @ShahMenz
your job is to “move” people
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
thrill them
#SearchFest @rmoov @ShahMenz
tempt them
#SearchFest @rmoov @ShahMenz
delight them
#SearchFest @rmoov @ShahMenz
Do the unexpecte
d
stop looking for repeatable solutions
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
identify a real problem
#SearchFest @rmoov @ShahMenz
create a real solution
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
scale that
#SearchFest @rmoov @ShahMenz
understand there is no one solution
but millions of tiny solutions
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
nature does it every day
you can too
#SearchFest @rmoov @ShahMenz
that’s Kaizen