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“The how of the how”

K^2 London Presentation: The How of the How - Nick Smith

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K^2 London executive perspective from Nick Smith of Manifesto presented on April 2nd, 2014.

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Page 1: K^2 London Presentation: The How of the How - Nick Smith

“The how of the how”

Page 2: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 2

Page 3: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 3

Page 4: K^2 London Presentation: The How of the How - Nick Smith

Page 5: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 5

Page 6: K^2 London Presentation: The How of the How - Nick Smith

Page 7: K^2 London Presentation: The How of the How - Nick Smith

Page 8: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 8

Page 9: K^2 London Presentation: The How of the How - Nick Smith

Page 10: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 10

1- Simplicity is the glue

Page 11: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 11

2- Consumers notice

Page 12: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 12

3- Make friends

Page 13: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 13

4- Let the data decide

Page 14: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 14

5- Work with the best

Page 15: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 15

Page 16: K^2 London Presentation: The How of the How - Nick Smith

Copyright 2014 Manifesto All rights reserved 16

Page 17: K^2 London Presentation: The How of the How - Nick Smith

17

Page 18: K^2 London Presentation: The How of the How - Nick Smith

Thank you.

Copyright 2014 Manifesto All rights reserved 18

1- Simplicity is the glue 2- Consumers notice 3- Make friends 4- Let the data decide 5- Work with the best

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