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Marketing presentation

Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

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Justdial was started in 1996 by VSS Mani in 3x5 feet garage which he took on hire and a seed capital of Rs 50,000 . Since that time ,it has come a long way in helping the Indian public and has even roped in Amitabh Bachchan has its brand ambassador . Marketing is an important aspect of business in which JUSTDIAL has hit all the right buttons at the right time .

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Page 1: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Marketing presentation

Page 2: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Just dial

Just Dial is India's no.1 local search engine which provides comprehensive updated information on all the B2B and B2C products & Services.

Just Dial helps both buyers and sellers. Get in touch with each other . It solves queries related to products.

Just Dial services receive approximately 26 million phone calls a year.

The product offering caters to consumers via internet, telephone and SMS on mobile phones.

Just Dial services are accessible from 45 cities through the phone.

Page 3: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

JUST DIAL PRIVATE LIMITED

Company profile

The company caters to over 25 million unique users

spread across 240 cities in India. This unique local

search service is available on Phone, Web, WAP and

SMS

Just Dial, India employs 4000 strong work force, has more than 1,35,000

paid advertisersCompetitive strength

The company bridges the gap between buyers and sellers by helping buyers find the right providers of

products and services.

Also helps sellers improve the efficiency of their marketing channels.

Company Profile Competitive Strength

Page 4: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Highlights

Large customer base and nationwide coverage.

Highly scalable platform. Excellent track record in user experience.

Very high customer satisfaction. Modern infrastructure and constantly updated

technology. Vastly Experienced management team.

Page 5: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

The 7 P’s of MarketingThe major marketing management decisions can be classified in one

of the following four categories:

These variables are known as the marketing mix or the 7P's of the marketing. They are the variables that marketing managers can control In order to best satisfy customers in the target market.

Page 6: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Services Just Dial, the product can be referred to

as a link or a bridge between the manufacturers/retailers/sellers and the potential consumers.

Services offered by Just Dial Offers variety of services and information related to : Entertainment Institutes Consumer Durables Travel Assistance Facilities Workmen Assistance Just Dial charges retailers/suppliers/companies a specific amount on a contractual basis for customer references.

Page 7: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Just Dial is a service provider. It makes relationship between the buyers and suppliers. It helps both the parties to find the right product at the right place at the right time.

Just Dial is useful for every person, it is 24hrs service. Just Dial is the most trendy, informative, and up-to-date search engine.

Both the website and the service executives are fantastic in terms of speedy & accurate information being provided.

Just Dial for their services in finding out people and services available within no time 24X7.

Easy way to search anything, just by a single click!!!

Page 8: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Unique marketing strategies1. Hoarding outside the international

airport, major railway stations with a book in hand showing all numbers.

2. Just dial and idea collaboration3. marketing strategy campaign  ( wedding

season )4. hook up with a radio station-93.5 and win

vouchers worth 2500.5.Provides with the location too.Android and i-phone app

Page 9: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

6. Alliance marketing  with zomato(coupon)

7.celebrity rating

8. what did it do to come back from the brink ( brought amitabh bachchan on board, PRODUCT LIFE CYCLE)

9.search plus service

10. Online ordering food and booking tickets.

11.go rural ( local shop )

Page 10: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies

Face of just dial

Page 11: Justdial is yellow pages on telephone . Here's a ppt on its marketing strategies