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EMPLOYEEADVOCACY &ENGAGEMENTTHE ROUNDTABLE SERIES
HOSTED BYKARYN COOKS | MODERN MARKETING
KARYNCOOKS.COM
ACTIVATING DIGITAL LITERACY
FACILITATOR:KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
JUNE 7, 2016 | FEATURED GUESTS
AMY HEISSDELL
SCOTT MONTYSCOTT MONTY STRATEGIES
KARYNCOOKS.COM
DEVELOPING EMPLOYEES WHO AREENGAGED , WILLING TO GO TO BATON BEHALF OF THE COMPANY THATYOU ALL WORK FOR .
SCOTT MONTY, SCOTT MONTY STRATEGIES
KARYN COOKS | MODERN MARKETING
KARYNCOOKS.COM
IT 'S ABOUT EMPOWERING YOUREMPLOYEES TO SHARE THEIR LOVE ,
OR AFFILIATION , OF YOUR BRANDWITH THEIR NETWORK . SHARINGWHAT THEY 'RE PROUD OF WITHTHEIR COMMUNITIES .
AMY HEISS, DELL
KARYN COOKS | MODERN MARKETING
SHARING DELL 'S POINT OF
VIEW ABOUT SOCIAL MEDIA
WAS IMPORTANT . WE 'VE
ALWAYS FELT SOCIAL MEDIA
WAS PART OF OUR D .N .A . AND
AN EXTENSION OF CUSTOMER
RELATIONSHIPS . WE SIMPLY
LET THEM KNOW IT WAS O .K .
AMY HEISS, DELL
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
PERMISSION IS ALWAYS AN
ISSUE BUT EMPLOYEES NEED
THE GUIDELINES . THE"WHY"
AND THE "HOW" NEED TO BE
ADDRESSED .
SCOTT MONTY, SCOTT MONTY STRATEGIES
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
YOU 'VE GOT AN ARMY OF SUPPORTERS
WITHIN YOUR ORGANIZATION . THE BRAND
AND EMPLOYEE BOTH NEED TO GET
SOMETHING OUT OF IT . MAKING THE
EMPLOYEE A HERO IS AN IMPORTANT
PART OF THE PROCESS , AND PEOPLE LIKE
GETTING MESSAGES FROM PEOPLE VS .
FACELESS BRANDS .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
SCOTT MONTY, SCOTT MONTY STRATEGIES
EMPLOYEES WHO HAVE BEEN TRAINED IN
DELL 'S SMaC-U PROGRAM VS . THOSE WHO
HAVEN 'T , SCORE HIGHER ON JOB
SATISFACTION SURVEYS . THEY FEEL MORE
CONNECTED TO BRAND STRATEGY ,
THEY 'RE MORE ENGAGED , AND THAT IS A
RESULT OF GETTING INFORMATION THAT
MAY NOT BE TRICKLING DOWN FROM
THEIR OWN LEADERSHIP .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
AMY HEISS, DELL
EMPLOYEE ADVOCATES REPORT :
"I FEEL A CONNECTION BETWEEN MY
WORK AND THE COMPANY 'S STRATEGY . "
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
AMY HEISS, DELL
WAL-MART EMPLOYEES ALL
KNOW THAT EVERYTHING IS
ABOUT THE CUSTOMER . THERE
ARE NO RESTRICTIONS IN
TALKING WITH THE PUBLIC , IN
FACT THEY 'RE CHARGED WITH
IT . PUBLIC AND EMPLOYEE
INFORMATION IS THE SAME .
UNDERSTAND WHAT DRIVES
PEOPLE AND ALLOW THEM TO
BE HUMAN .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
SCOTT MONTY, SCOTT MONTY STRATEGIES
HUMANS FUEL YOUR BRAND ,
INCLUDING YOUR CEO . MICHAEL
DELL IS A GREAT EXAMPLE OF A
CEO BEING HUMAN ON SOCIAL .
WHO HAS BEEN A SOCIAL
MEDIA CHAMPION SINCE THE
90 'S .
THERE 'S NO P .R . TEAM BEHIND
HIM . HE HAS FUN WITH IT AND
IS VERY IN TUNE WITH SOCIAL
DISCUSSIONS .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
AMY HEISS, DELL
DELL EMPLOYEES TAKE THE
SOCIAL MEDIA TRAINING IN
ORDER TO ADVOCATE FOR THE
BRAND ON SOCIAL .
IT EVOLVED OVER TIME FROM A
MULTI-DAY SESSION TO A
4-HOUR HANDS-ON
EXPERIENTIAL "WHO DONE IT"
COURSE . CLASSES ARE FILLED !
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
AMY HEISS, DELL
IF YOU TRUST SOMEONE
ENOUGH TO HIRE THEM AT
YOUR COMPANY , YOU SHOULD
TRUST THEM ENOUGH TO SPEAK
ON YOUR BEHALF ON SOCIAL .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
AMY HEISS, DELL
WRITE TO [email protected]
SHAREShare with your team.
KARYNCOOKS.COM
Let's get started.
TALK TO US
KARYN COOKS | MODERN MARKETING
WATCH THE FULL DISCUSSION