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#journotrends16
JOURNALISM TRENDS 2016
WHO, WHAT, WHERE
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98%Writing / Editing
60%Social Media
51%Photography
38%Data Analysis
29%Video
18%Graphics
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Print Media Online News Youtube Periscope FacebookSnapchat LinkedInTwitter Other
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What a journalistmeans…
1. Works with content2. Strives to be objective 3. Tells a story and has an audience
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3 KEY FINDINGS
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Personal Network
Press Releases Word of mouth
Social Media
Search
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The press release has been an integral part of the PR industry since inception. PR professionals need to build relationships with influencers by developing mutually rewarding relationships. In the earned space that means being useful to them. That’s what makes the press release so compelling.
- Scott Guthrie Digital Director for Influencer Relations at PR agency Ketchum, UK
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What does it take to be a successful journalist?1. Depth & knowledge2. Versatility3. Creativity
but not the ability to deliver stories fast…#journotrends16
Pain points1. Lack of time2. Relevance in stories3. Images & Videos
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I wasn't required to Tweet twice a day, seven days a week, or post to Facebook daily, or shoot videos and photos, or keep an eye on a fever chart of real-time analytics on my stories and those of the staff. I wasn't creating content to meet some artificial, cookie-cutter standards that completely out of touch with my market. I was, however, regularly committing MEANINGFUL ACTS OF JOURNALISM, something I now have no time to do…
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“5 years ago,
The economy, stupid
69% believes that publishers/media will continue to be their employer
15% believes that brands will pay for their salaries
10% believes, their subscription audience will be providing main revenue
3% believes revenue will come from philanthropy
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“Journalists are slow to accept change. And so are media owners.
They have let nostalgia stand in the way of developing new business models and formats. We have to adapt to this new reality and landscape. Our competitors sure have.”
Martin Schoriauthor Online Only, KIT and Foreign editor at Aftonbladet.
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Sponsored content: skeptics surrender..
“It is in conflict with the objectivity criterion - readers must be able to trust my objectivity.”
“It will be a necessity for survival to mix editorial and commercial content.”
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Would you produce sponsored content? (Advertorials/Native content)
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Journalists still prefer personal contact and press releases over search engines
Where does the $$ come from?
Journalists are under time pressure and expected to deliver more
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Advertising
Software
Government Subsidy
Micropayments
Cross Media (TV, Books, Film etc)
Crowd funding
Subscription
Philanthropy
Premium Content
Events
“All journalists working today need to know about the freelance business because it’s such a large part of the business.”
Deborah BlumDirector, MIT Knight Science Journalism Programme
• How journalists view their relationship with communicators
• What are priorities of publishers?• What else to expect in the next 5 years?
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and more…
The same choice for Media & Marketers
INNOVATE FAST OR
DIE SLOWLY
Panel discussion
FUTURE OF JOURNALISM
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Partners:Click for Panellists’ info
