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16/09/2015
In a Material World…Wealth, identity & anxiety amongst high-net worth individuals
Hello
The Brief
The Brief
Today
Lottery ticket
Dark secret
So what?
Shorts
Disguise
So what?
Box
Code
So what?
Lemon curd
Champagne
So what?
Room
Collect
So what?
Anxiety
Dress
DollsSpectrum
So What?
CONCLUSION
1. Discrepancies
2. Strategies
3. Stories
4. Collections
5. Metaphors
HSBC CONCLUSION
Building better relationships