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This project consists of the illustration of Jamba Juice's internal and external financial & marketing structure. Also, providing an in-depth analysis of the company and forecasting further possible tactics for global expansion into the powerful health industry.
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An TranSteven LyDaniel Tan
Amber Khan Shawn M Saran Gurkaran Singh
Establish Jamba Juice as the world’s leading source of
healthy energy in the form of freshly blended
beverages with an uncompromising commitment to
making a diference through our value system.
• Four college students– Kirk Perron, Joe Vergara, Kevin Peters, and Linda Olds
• 1990 - Juice Club in the college town of San Luis Obispo, California
• 1993 - Palo Alto, CA and Irvine, CA.
• 1995 – Changed name from “Juice Club” to “Jamba Juice”
F.I.B.E.R.
Fun
Integrity
Balance
Empower
Respect
Customer Service Focuses:
Greet Customers with the Utmost Enthusiasm Make Great Healthy Consistent Products Be Flexible & Work Together as a Team Maintain Cleanliness of Store Always say “Thank You” “Wow” the Customer
• Blended Beverages– All Fruit Smoothies
• “Boost” - soy/wheat protein , cholesterol blocking plant sterols
• Fresh squeezed juice– Orange Juice, Carrot Juice, etc.
• Shots– Wheatgrass– Matcha Green Tea
• Lemonade
• Baked Goods:– Pretzels– Blueberry Loaves
• Package Snacks:– Trail Mixes– Protein Bars
• Breakfast Blend topped with granola.
• Risk of Entry–Medium• Little Capital
– Lease Space– Health Permit– An abundant teenage work force
• Rivalry– High• Fragmented market structure
• Industry:
– QSR (Quick Serve Restaurant)
• Burger King
• McDonalds
• Subway
• Competitors:
– Starbucks
– Peet’sCofee
– Orange Julius
• Bargaining Power of Buyers– Low
• Cater to diferent segments to other QSR• Many buyer, thus not one set of consumers can change
the price or menu.
• Bargaining Power of Suppliers– High
• Limited number of input frms
• Threat of Substitutes– High
• Consumers have many products to choose from
• “Good Health” menu– Freshly squeezed juice– Baked oatmeal cookies and brownies– Fresh yogurt– Matcha Green Tea– Wheat Grass Shot– Smoothies
• Include a “Boost” such as: Whey Protein, Immunity, Chia Seeds, Vitamin C, Green Cafeine, etc.
Quality– Same, if not higher than Starbucks– Blends from freshly blended organic fruit
Cost– Is not a low cost structure, but has a lower cost
structure than its competitors (ex. Starbucks)
Efciency– High in preparation of products– Sense of urgency to deliver
under 3 minutes
• Inventive– New Breakfast Blend– New “Boost” for smoothies
• “Charger Super Boost" with green tea, guarana and ginseng, proven to increase alertness and invigorate the body with an astounding 120 milligrams of cafeine.
• "Omega-3 Super Boost“ with omega-3 fatty acids and seven grams of fber to help the digestive system.
l
• Headquarter – Emeryville, CA• Fiscal Year of 2007– $317 million gross revenue
• January of 2008– Over 715 stores
• 501 company-owned, 206 franchisee-owned.
– Over 10,000 Employees– Market Cap of $32.64 M– Revenue growth of
10% rate quarterly– Debt to Equity ratio is 0.007
• Safeway’s MEDs– Merchandise End Display
• Increase in Revenue– Balancing a low operating cost– Decrease adequately in the cost of
operations– Increase in market share
• Economies of scale, sales growth in a stagnant industry, reputation and increased bargaining power– Through share of preference (increased through
product, pricing, and promotional changes)
• Horizontal Integration– Increase Jamba Juice’s bargaining power with
their suppliers and buyers• Operating as a single industry• Lowering the cost structure• Ofering a variety of diferent products• Decreasing our industry’s
competition• Advantage:– Build from our strengths (health improving
ingredients) and emphasize them based on our cost structure
• Franchising– Continue to refocus on franchising stores.
• The franchise stores absorb the new store capital costs and mitigate the risk of a soft market
• Tightened Cost Factors– Labor and Food Costs
• Training.• Employment age range.• Working closer with suppliers.
Questions?