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In this presentation, Jackie Jimenez shows tips on keeping your customers on your site as well as how to increase website conversion - sales, email signups, or blog content sharing. Follow at http://theinnovativeconsultant.com http://twitter.com/jackiej04 http://facebook.com/innovatewp
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Tips for BetterWebsite Conversion #WCMIA
@jackiej04
Your Hostess Jackie Jimenez
● WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer
● WordCamp Miami, Orlando & Raleigh Speaker
● Provides Integrated Marketing Services
● Runs on Dunkin’, Music & Dark Chocolate
Jackie Jimenez Marketing Strategist
About Me… Founder - The Innovative Consultant / Innovate WP
STATISTIC LIFE
Let’s Get It Started!
#WCMIA
Tips for Better Website Conversion
Increase Visits
Lower Bounce
Rate
Click to CallLearn More
Buy Now
Content Marketing Strategy
Top Plugins to Use
Set Up Your Site
to Convert
1 2 3
#WCMIA
What You Will Learn
START WITH A
#WCMIA
WIREFRAME
Starting from the BasicsHosting, starting with a wireframe and implementing the right theme correctly.
Have One of These
PLAN YOUR THEME
#WCMIA
SIMPLISTIC
What About Parallax? Flat Images Over Sliders, Parallax can be pretty and effective if done well
My name is Kiiid...KID ROCK!
CONVERSION RATE
#WCMIA
OPTIMIZATION
Circle Stats TwoSome text of chart
A/B Testing Example
Pay Attention to Your Website StatisticsFunnels Help You Notice What’s Working and Converting
#WCMIA
Pay Attention to Your Website StatisticsHelps with advertising. Also CRO.
country
235
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85
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65
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Hosting: Please do consider quality over quantity.Cheap isn’t always better.
Hold My Hand
#WCMIA
What is a Call to Action?
Sign Up FormGravity Forms
MailChimp Email Sign Up
Follow on Social Media Acurex Social Icons
JetPack
Learn MoreGoes to a dedicated “services” or locations page for
user to take action: email for consultation, click to call
25%15%
#WCMIA
Social ProofThe proof will be in the pudding - your site statistics. Also, experimentation.
100%
25%20%
15%
#WCMIA
Start Blogging and Give Opportunities to Share
Ethos, Logos and Pathos - Reactions to Blogs
I Swear By Plugins
Be Choosy and WiseIt’s the plugin bloat that can affect speed.
Manage WP
Social Media Security
DEVELOPING
#WCMIA
YOUR STRATEGY
Building a Community
● Search Engine Optimization● Social Media Engagement● Guest Blog Writing● Email Marketing
Building a Community through email
INTEGRATING
#WCMIA
YOUR STRATEGY
Developing an Integrated Marketing Strategy Online
1 2 3
The Perfect Scenario
Resources:
I Got Answers!
THANK YOUFOR ATTENDING#WCMIA
@Jackiej04
@InnovateWP - Sign Up Webinars
TheInnovativeConsultant.com
