WINWITHSNAPCHAT

IVA SOLDO

BAMBOOLAB .EU

10 /9

SNAPCHAT?

MOBILE ONLYPHOTO & VIDEO CONTENT STORYTELLINGENTERTAINMENT APPHUMANISTICENGAGINGDOODLES , GEOFILTERS , STICKERS ,LENSES

I have no friends on Snapchat. :(

1. Open Snapchat2. Click on the ghost icon

3. Tap add friends4. Add nearby

A BATTLE FORATTENTION .

WHAT ARE YOUDOING TODAY?

CONTENT THAT LASTSONLY 24H?Let's talk about...

VALUE IN MICROCONTENT .

WHY ITMATTERS?

10 billiondaily video views

150 MILLION DAILYACTIVE USERS

WHY ARE BRANDSINTERESTED?

MILLENIALS WILL OUTSPEND THE BABYBOOMERS BY 2017

BUT AREN'TMILLENNIALSSEXTING? ;)

21 MILLION(2016 )

VS .

12 MILLION(2015 )

19 millionviews per month21% of total traffic

HOW TOWIN?STARTBUILDINGYOURPRESENCEYour plan?

StoryBoard

YOU DON 'T HAVE"TO BE" ONSNAPCHAT TO BEON SNAPCHAT .

1 . GROWINGYOURAUDIENCE

LEVERAGE YOUREXISTING SOCIALCOMMUNITIES

WORK WITHINFLUENCERS .

PAID SOCIAL .Target millenials, 20-34, who like...

2 .CONTENT . . .IT ALL STARTSWITH BUILDINGA LOYALAUDIENCE

IT ALL COMES TOFUNDAMENTALS.

RELATIONSHIPS.

2 .CONTENTThe Key is to be Fun.Engaging.Converting.

HIRE SNAPCHAT ARTISTS

USE GEOFILTERSGraphic overlayCommunity goefiltersBusiness geofilters

COMMUNITYGEOFILTERS

ON-DEMANDGEOFILTERS­ for people

­ for businesses

WHYGEOFILTERS?

25% OF UKSMARTPHONE USERSUSE SNAPCHAT@craigpsmith) #SMStat

FIRST MOVERADVANTAGE

"BRANDEDIMPRESSIONS ON

STEROIDS . "@GARYVEE

TACO BELL224 millon views

12.5 years' worth of play

in a day

ON-DEMANDGEOFILTERS FOR EUROPE?

CUSTOMGEOFILTER CREATIONTOOL

SNAPSTORMSEducate.

MARK SUSTER

3 .HOW TOMEASURE?

OFFERCOUPONSOverlay coupon codes

SHORTLINKS

CTA

FUTURE OFSNAPCHAT?

SEARCH?

3D SELFIES

BEHAVIORALTARGETING?

SPONSORED POP-UP DISCOVERCHANNELS?

THANK YOU !

bamboolab ivasljiva

iva.soldo@bamboolab.eu