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Is Timing That Important
To Innovation?
Many entrepreneurs and business owners
believe that an innovative idea alone is all
it takes for their business to make a break
in the marketplace and achieve huge
success with huge recognition
Let’s be honest: if the
timing of your idea is
terrible, you are not
going to get anything
Case Study: GO Corporation
• In the 1980s, Go Corp was one of the
leaders in the market for touch computing
• One of the few pen computing companies
that offered tablet computers with styluses
• Shut down in 1994
What Went Wrong?
Tablet computers with styluses
innovative idea but too ahead of its time
bad timing leads to failure
bankruptcy
Idea does matter, but it’s not the most
important thing to a business’s success
With bad timing, no good idea can bring you
the success you want
The best way to really assess timing is to
really look at whether consumers are really
ready for what you have to offer them
Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: [email protected]
Phone: 61 3 9005 8275