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An example competitive analytics report of Marketing Automation companies built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Marketing Automation) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.
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Is HubSpot the social media champion of marketing automation companies?
Oct 27, 2013 - Nov 9, 2013
A demonstration of automated competitive reporting using Rival IQ
Focus CompanyHubSpot
Market LandscapeMarketing Automation Software
HubSpot
• Significantly higher follower/fan counts rest of field
• Consistently higher engagement rate on Twitter – clear winner
• More fans than everyone but less engagement than Marketo
• Reduced commitment to G+ and LinkedIn
Marketo
• Dominates Facebook with consistently high engagement
• Strong on LinkedIn and Google+
Key Takeaway – HubSpot is the winner on twitter but does not dominate everywhere. Marketo is the company to watch on Facebook.
Key Observations From This Landscape
* This is the only non-auto-generated slide in this deck.
As of Nov 10, 2013
Twitter Followers
Oct 28, 2013 - Nov 10, 2013
Growth in Twitter Followers
Oct 28, 2013 - Nov 10, 2013
Tweet Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Oct 28, 2013 - Nov 10, 2013
Retweet Volume
Oct 28, 2013 - Nov 10, 2013
Retweet Volume by Day
Oct 28, 2013 - Nov 10, 2013
Tweet Volume vs. Retweet Volume
As of Nov 10, 2013
Twitter Followers vs. Twitter Following
As of Nov 10, 2013
Facebook Likes
Oct 28, 2013 - Nov 10, 2013
Growth in Facebook Likes
Oct 28, 2013 - Nov 10, 2013
Facebook Post Volume
As of Nov 10, 2013
Facebook Talking About
Oct 28, 2013 - Nov 10, 2013
Facebook Talking About by Day
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 28, 2013 - Nov 10, 2013
Facebook Post Volume vs.Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Google+
As of Nov 10, 2013
Google+ Plus Ones
Oct 28, 2013 - Nov 10, 2013
Growth in Google+ Plus Ones
Oct 28, 2013 - Nov 10, 2013
Google+ Post Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Oct 28, 2013 - Nov 10, 2013
Google+ Post Plus One Volume
Oct 28, 2013 - Nov 10, 2013
Google+ Post Plus One Volume by Day
Oct 28, 2013 - Nov 10, 2013
Google+ Post Reshare Volume
Oct 28, 2013 - Nov 10, 2013
Google+ Post Reshare Volume by Day
Oct 28, 2013 - Nov 10, 2013
Google+ Post Volume vs.Google+ Post Plus One Volume
As of Nov 10, 2013
LinkedIn Followers
Oct 28, 2013 - Nov 10, 2013
LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for LinkedIn Posts
LinkedIn Posts Engagement RateThe total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.
Oct 28, 2013 - Nov 10, 2013
LinkedIn Update Like Volume
Oct 28, 2013 - Nov 10, 2013
LinkedIn Followers vs. LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013
LinkedIn Update Volume vs.LinkedIn Update Like Volume
SEO
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Title
As of Nov 10, 2013 (Slide 2 of 2)
Homepage Title
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Meta Description
As of Nov 10, 2013 (Slide 2 of 2)
Homepage Meta Description
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Meta Keywords
As of Nov 10, 2013 (Slide 2 of 2)
Homepage Meta Keywords
As of Nov 10, 2013
Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of Nov 10, 2013
Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
As of Nov 10, 2013
Moz Domain Authority vs. Moz External Links
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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