Is Advertising F**ked?

#isadvertisingfucked

@yellif

Source: TGI

“Are the ads are as good as the programmes”

90%

“Busy is the enemy of creativity”

Ad Agencies In-house

And margins are falling

#isadvertisingfucked

Nadya Powell Co-founder

Utopia

@nadsbads

YES

Bo Hellberg ex ECD

Edelman

@bohellberg @karmajon @lucyjameson

NO

Jon Wilkins Chairman

Karmarama

Lucie Jamieson Former CEO Grey London

What question would you like to ask our

speakers?

#isadvertisingfucked

@lucyjameson

Lucie Jameson Former CEO Grey London

WAKE UPPEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING

MARGINS AT A TEN YEAR LOW

THE CONSULTANTS ARE COMING

WE’RE ALL SCREWED

WOOHOO!

MAKING STUFF PEOPLE WANT&

MAKING PEOPLE WANT STUFF

BUILD BRANDS NOT ADS

SOLVING THE RIGHT PROBLEMS

Customer Problem

Business Problem

Marketing Problem

Advertising Problem

Customer Problem

Business Problem

Marketing Problem

Advertising Problem

SOLVING THE RIGHT PROBLEMS

CULTURE &

COMMERCE

“HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE

DEMANDING”

Sherry Turkle, MIT

PEOPLE HAVE FLAWS & BIASES

Making §

THE PLACEBO EFFECT

FOLLOW THE MONEY

HOW DO CLIENTS MAKE MONEY?

HOW ELSE COULD WE MAKE MONEY?

TAX IT LICENCE IT VALUE IT SWEAT IT

CULTURE &

COMMERCE

Deep and wideGeneralists

§

#isadvertisingfucked

@bohellberg

Bo Hellberg ex ECD

Edelman

@nadsbads

Nadya Powell Co-founder

Utopia

#isadvertisingfucked

@karmajon

Jon Wilkins Chairman

Karmarama

#isadvertisingfucked

Voting

#isadvertisingfucked

Nadya Powell Co-founder

Utopia

@nadsbads

BLUE

Bo Hellberg ex ECD

Edelman

@bohellberg @karmajon @lucyjameson

RED

Jon Wilkins Chairman

Karmarama

Lucie Jameson Former CEO Grey London

Panel and Questions @creativesocial

#isadvertisingfucked

Thanks creativesocial.com

@CreativeSocial