Invest Review - November 2015

Overview January – November 2015

MEDIA INVESTMENTS

Media investments for January-November 2015 compared to January-November 2014 are increasing (+1,1%) thanks to the positive evolutions of the last two months (+5% October & +7% November).

Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food, Services & Transport.

Executive Summary

Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015.

Top 3 advertisers

Top 3 brands

Overview

2014

2015

+1,1%

Jan-Nov

Source : Nielsen, Gross Investments, Adstat, 2014 & 2015.

-5% -6% +5% -5% -5% +5% +3% +13% -2%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2014 274.699.57 258.076.82 329.002.89 324.290.45 340.828.76 305.453.24 217.443.91 198.798.76 386.044.76 388.651.37 365.766.11 377.253.86

2015 261.117.60 242.132.46 345.302.01 309.165.85 323.855.68 320.478.10 224.697.73 224.269.43 379.500.32 406.633.46 390.546.01

0

50.000.000

100.000.000

150.000.000

200.000.000

250.000.000

300.000.000

350.000.000

400.000.000

450.000.000

+5% +7%

Media Mix

Top 3 in 2015 ?

• Television (41%), Daily Press (21%) and Radio (13%).

Evolutions in % points ?

• Increase for TV (+2,8%) & OOH (+0,4%)

• at the expense of Internet (-0,8%), Dailies (-0,7%), Free Sheets (-0,6%),

Radio (-0,5%) and Magazines (-0,5%).


22% 21%

7% 6%

3% 2%

38% 41%

14% 13%

1% 1%9% 9%

6% 5%

YTD 2014 YTD 2015

Internet

Outdoor

Cinema

Radio

TV

Free Sheets

Magazines

Daily Press

-6% global decrease in 2015 vs 2014 but stability of the

TV & Dailies have the biggest share of investments. investments• Increase of investments for TV (+8%) & Outdoor (+5%).

• Heavy decrease of investments for Free sheet (-20%) & Internet (-12%).

TV & Dailies are still the most invested media


Media YTD 2014 YTD 2015 2015 vs 2014

TV 1.296.778.192 1.406.621.397 +8%

Daily Press 747.551.458 732.655.815 -2%

Radio 474.166.779 461.100.856 -3%

Outdoor 290.006.216 305.524.944 +5%

Magazines 232.948.185 219.817.521 -6%

Internet 212.486.116 187.789.387 -12%

Free Sheets 102.330.699 82.297.718 -20%

Cinema 32.789.039 31.891.067 -3%

Grand Total 3.389.056.685 3.427.698.706 +1%

Seasonality

In November 2015

vs 2014, all media

are up except

Cinema (-29%),

Outdoor (-18%),

Daily press (-10%)

and TV (-10%).

Source : Nielsen, Gross Investments, Media evolution in %, Adstat, JAN-NOV 2014 & 2015.

-60%

-40%

-20%

0%

20%

40%

60%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Daily Press

Magazines

Free Sheets

TV

Radio

Cinema

Outdoor

Internet

Grand Total

Top 10 economic groups

+6% +9%0%-3% -1% +24% 0% +14%+5% -9%

• Top 3 : Culture, Retail & Food.

• Noticeable increase for Home-Office Care (+24%) & Home-Office Equipment (+14%).

• Important decrease for Services (-9%).


Culture, Tourism,Leisure & Sports

Retail Food Services Transport Beauty - Hygiene TelecomHome - Office

EquipmentHome - Office

CareHealth -

Wellbeing

YTD 2014 876.661.740 563.105.053 416.114.051 405.816.710 358.041.290 201.893.644 176.910.921 138.917.006 71.733.885 75.604.610

YTD 2015 849.401.913 589.088.877 442.807.933 370.264.312 357.080.101 219.549.723 175.231.922 157.856.845 88.846.708 75.368.533

0

100.000.000

200.000.000

300.000.000

400.000.000

500.000.000

600.000.000

700.000.000

800.000.000

900.000.000

1.000.000.000

Top 10 advertisers

-6% global decrease in 2015 vs 2014 but stability of the mediamix.

TV & Dailies have the biggest share of investments. All media suffered decreasing

investments

• Procter&Gamble at the top 10 !

• Positive trend for Procter&Gamble (+24%), Reckitt&Benckiser (+16%), Colruyt (+15%), Mediahuis

(+12%), D’Ieteren Auto (+12%), Unilever (+5%) and De Persgroep (+3%).

• Proximus (-3%) decreased their investments over that period.


Proximus and Belgacom investments were cumulated.

Mediahuis, Concentra & Corelio were cumulated.

Reckitt & Benckiser Homecare & Healthcare were cumulated.

+16% 0%-3%+24% +12% +3% 0% +15%+5% +12%

PROCTER &GAMBLE

UNILEVER BERECKITT &

BENCKISERD'IETEREN

AUTOPROXIMUS

COCA-COLABE

MEDIAHUIS COLRUYTDE

PERSGROEPMOBISTAR

YTD 2014 69.588.473 69.045.892 56.836.384 54.864.431 59.877.740 56.176.246 44.525.055 30.209.226 29.896.386 29.120.931

YTD 2015 86.089.598 72.298.129 65.961.411 61.376.970 58.348.859 56.098.683 49.868.334 34.890.160 30.895.255 29.004.580

0

10.000.000

20.000.000

30.000.000

40.000.000

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60.000.000

70.000.000

80.000.000

90.000.000

100.000.000

Top 10 brands

-6% global decrease in 2015 vs 2014 but stability of the mediamix.

TV & Dailies have the biggest share of investments. All media suffered

decreasing investments

• Proximus leading the top 10 !

• Positive trend for Coca-Cola (+38%), Colruyt (+18%), VW (+12%) and Mobistar (+6%).

• Negative trend for Proximus (-19%) and Mercedes-Benz (-11%).


+6% +12%+38%-19% -1% -2% -1% -11%+18% +2%

PROXIMUS COLRUYT MOBISTAR TELENET COCA-COLA VW VOOMERCEDES -

BENZLIDL RENAULT

YTD 2014 46.573.860 25.083.570 27.045.253 24.773.295 17.566.585 21.300.686 23.902.452 24.912.465 21.161.062 19.951.781

YTD 2015 37.852.136 29.515.590 28.598.717 25.275.239 24.177.002 23.885.661 23.585.779 22.191.166 20.769.007 19.810.272

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

45.000.000

50.000.000

THANK YOUAny questions ? [email protected]

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Invest Review - November 2015