Introduction to Podcasting

INTRODUCTION TO PODCASTINGGeoffrey Colon, Group Product Marketing Manager – Microsoft - @djgeoffe

AGENDA

>Welcome> Why Podcasting for Marketing?> What Makes a Podcast Great?> Hardware and Software to Produce Your Content> Creating, Distributing, Optimizing Your Podcast> Hosting, Promotion, Directories for Your Podcast> Analytics, Statistics, KPIs for Your Podcast> Podcasting: The Future of Public Broadcasting or a Passing Fad?

Welcome

INTRODUCTION TO PODCASTING

HELLO!

‣What’s Your Name and the Name of Your Podcast?

‣ “You are listening to Disruptive FM – you give us 22 minutes weekly, we give you the tech business world. I’m your host Geoff Colon and we broadcast live every Thursday on the worldwide mobile web from the Emerald City of Seattle.”

‣What Do You Want to Learn?‣What Do You Do?‣What Podcasts Do You Listen To?

ARE YOU?


WHERE DOES THE TERM PODCAST ORIGINATE?Some think the term was invented because people listened to the initial programs on an iPOD (they did) via iTunes. While this is true, many also think the term podcasts was created because the POD term stands for…

PERSONAL ON DEMAND BROADCASTS!

Why Podcasting for Marketing?



WHY PODCASTING FOR MARKETING?> Roughly 47% of Americans listen to online radio, and they’re listening more every year.

> Over 1 billion podcast subscriptions were purchased in 2013.

> The number of unique monthly podcast listeners has tripled in the past five years, and the existence of podcasts is set to reinvent radio with the integration of Wi-Fi in many new cars, and growing consumer dependence on smart phones and other internet-connected devices.

> Podcasts offer several content marketing benefits that video and blogging can’t provide:

> Listeners can learn while being productive.

> Podcasts are convenient for users on all types of devices and in almost every setting.

> Any subject can find an audience (“The Long Tail” by Chris Anderson)

What Makes a Podcast Great?



A Great Voice! (If soccer is a running sport, podcasting is a talking medium)

Personality

> Slowly

> Softly

> Consistently Proper Mic Technique

> Distance

> Pop Filter

> Secure Your Mic

> Plug Your Headphones Into Your Mic (Monitor/Hear Your Voice!)


Hardware and Software to Produce Your Podcast



WHAT DO I NEED TO PRODUCE A SHOW?

Hardware:• A Microphone• A Pair of Headphones• A Laptop or Tablet (Mac or PC)

Software:• Garage Band• Audacity• Spreaker

Hobbyist Package cost (Around $100)HeadsetAudio-Technica ATH-M20X Headset About $50 from AmazonMicrophoneAudio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from AmazonOn Stage Foam-Type Mic WindscreenAbout $2 from Amazon

http://www.amazon.com/gp/product/B00HVLUR18



http://www.amazon.com/gp/product/B004QJOZS4




http://www.amazon.com/gp/product/B0002GXF8Q




Hobbyist Package cost (Around $100)HeadsetAudio-Technica ATH-M20X Headset About $50 from AmazonMicrophoneAudio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from AmazonOn Stage Foam-Type Mic WindscreenAbout $2 from Amazon

Committed Package cost (Around $240)Headset & MicrophoneSame as aboveStudio Boom ArmRode PSA1 Studio Boom Arm Around $100 from AmazonShock MountOn Stage MY-420 Shock Mount About $35 from Amazon










http://www.amazon.com/gp/product/B001D7UYBO

http://www.amazon.com/gp/product/B001AUSOAW



Professional Package cost (Around $420)HeadsetAudio-Technica ATH-M30X Pro Studio Headset Around $70 from AmazonMicrophone, Boom Arm, & Shock MountRode Podcaster Booming Kit: Podcaster Mic, PSA1 Arm, and PSM1 shock mount About $350 from Amazon

http://www.amazon.com/gp/product/B00HVLUQW8



http://www.amazon.com/gp/product/B007NN0WPU

http://www.amazon.com/gp/product/B007NN0WPU

Creating, Distributing, Optimizing Your Podcast



Three Things to Remember While Recording

1. Do a Dry Run to Make Sure All Audio Levels are Decent

2. More than one guest? Make sure you don’t interrupt and pitch to others so they have cues on when to speak (Think Improv!)

3. If you commit to 22 minutes or 30 minutes, record until the time is up. Remember, just because it’s on demand doesn’t mean it’s amateur!

CREATING


There are Several Platforms to Host Your Content

1. Places to Host: Soundcloud, Spreaker, Liberated Syndication, Podbean, Buzzsprout, Hipcast

2. You can easily take the RSS code on these platforms once you upload your mp3 or mp4 file to input into the Apple Podcast Directory to create RSS subscriber feeds (so once people subscribe to your podcast, anytime you upload a new show, they will get pinged with that episode if they are subscribed)

3. You can also convert your mp3 file into an mv4 file and upload with an image to YouTube or SlideShare (which support video). This is another alternative channel to be discovered. Use Windows Movie Maker or iMovie on Mac. Or use a service like TunesToTube.com

DISTRIBUTING/HOSTING


Once you have a host, now you need to promote:

1. Fill out information to describe your podcasts. These words reach search engines.

2. If you’re using services like Soundcloud or Spreaker, use their APIs to promote your content to Facebook, Twitter, LinkedIn, etc. That way with an upload of audio, each network is pinged with an update to your followers/audience (no additional steps required)

3. Use the HTML embed to post the podcast on your website, blog or to third party sites

OPTIMIZING

Hosting, Promotion, Directories for Your Content



Main Directories to Submit Your Content:

1. iTunes!

2. Stitcher

3. Clammr

4. Embedding

5. Social Sharing

Analytics, Statistics, KPIs for your Podcast



Because the data can help you make better programming!

1. Listens

2. RSS Streams

3. Geo-location tracking

4. Subscribers

5. Browser Identification

6. Referring Websites

MEASUREMENT

The Future of Public Broadcasting?


CONTENT STRATEGY

Five areas to help you find your audience and target them effectively:

1. Search and Social Data

2. Creative Insights

3. Trending Topics

4. Social CRM

5. Platforms and Distribution

BEHAVIORAL TARGETING

Key Performance Indicators

CONTENT STRATEGY


Broadband Mobile Devices Smart Car Radios (Terrestrial Radio Has No Future) Urban Area Growth (Mass Transit) Automation (Podcast App on iOS 8) Distribution Discovery Lower Barrier To Entry Enhances Reading Professional and Personal Branding (It’s the New Blogging)

WHY IT WILL ONLY CONTINUE TO SURGE…

Additional Reading/Listening:• The Long Tail by Chris Anderson• Pop Culture Happy Hour by NPR• How To Grow Your Audience Through

Collaboration by Jared Easley• Disruptive FM by Geoff Colon


https://itunes.apple.com/gb/podcast/npr-pop-culture-happy-hour/id278974813

https://www.spreaker.com/show/disruptive-fm

Q&A


‣Body Level One‣Body Level Two‣Body Level Three‣Body Level Four‣Body Level Five


THANKS!


GEOFFREY COLON


‣@djgeoffe‣[email protected]‣Podcast: https://www.spreaker.com/show/disruptive-fm‣Blog: FuturistLab.Tumblr.Com‣SlideShare: slideshare.net/geoffreycolon