DIGITAL MARKETING

- SEJAL CHAURASIA- MEGHA NAIK

Introduction To New Age Media (Digital) Marketing

It is a collective term which is used where marketing meets internet technology and other forms of new media.

Internet MarketingIt refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Social Media MarketingSocial media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Mobile Marketing• Mobile marketing is promotional activity designed for delivery to cell phones, smart

phones and other handheld devices, usually as a component of a multi-channel campaign.• Location-based service (LBS), which involves detecting the area the user is connecting

from (geolocation) and sending marketing messages for businesses in that area.• Augmented reality mobile campaigns, which overlay the user's phone display with

location-specific information about businesses and products.• 2D barcodes, which are barcodes that scan vertically as well as horizontally to include

much more information. A mobile user can scan barcodes in the environment to access associated information.• GPS messaging, which involves location-specific messages that the user picks up when

he comes into range.

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