Introduction to

Digital MarketingStartups Approach

Trigup Startup Accelerator

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I am Nima !

Digital Marketing Supervisor

/nimarahimi

nima_rahimi

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Key PointsWhat is digital marketing?

Why are people going online?

Benefits of digital marketing

What does digital marketing consist of?

Search engine optimization (SEO)

Pay per click (PPC)

Social media Marketing (SMM)

Digital marketing measurement

How digital marketing evolved4

Digital Marketing ?

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Digital Marketing ?

“Digital marketing” is the process of building and

maintaining customer relationships through online

activities to generate sales and/or capture customers

that are searching on the Internet for answers.

Getting found online

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Why are people going online?

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Why are people going online?

For information on a new product, service or location, etc…

The web is crowded with information.

If you have a website, how can these people reach you?

What are the benefits of digital marketing?

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What are the benefits of DM?

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What are the benefits of DM?

Puts the consumer in control

Provides convenience

Drives brand loyalty

Reduces the selling cycle

Builds your brand

It is measurable

It is cost effective

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Digital marketing objectives

1.Reach the right audience

2.Engage with your audience

3.Motivate your audience to take action

4.Ensure efficient spending on your campaign

5.Maximize return on investment (ROI) 11

What does DM consist of?

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What does DM consist of?

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Key Components

Website design (User experience)

Search engine optimization (SEO)

Content marketing

Pay per click (PPC)

Social media marketing (SMM)

Email marketing

Display advertising (banner ads)

search engine optimization (SEO)

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search engine optimization (SEO)

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Search engine optimization (SEO) is the

process of getting traffic from the:

“free,” “organic,” or “natural”

listings on search engines.

Website page title

Website keywords, meta description

URL decoration

Heading tags

Internal & external links

Call 2 actions

…

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Content Marketing Basics

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Know the who first, then the what

Confront the brutal facts (Be Honest)

One vision or goal for CM (Hedgehog)

Be consistent and disciplined with CM

Gather your technology accelerators

Videos, Infographics, Webinars, …

The more you do for your CM,

The bigger and better results you’ll get in the long run.

[Snowball rolling down]

pay per click (PPC)

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Very fast

Get targeted visitors within hours (sometimes

minutes)

Can yield highly profitable results

Great testing platform and can be highly targeted

Time of day

Geographic area

Keywords and phrases

Immediate feedback

pay per click (PPC)

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No guarantees

Heavy competition

You pay regardless of any sales

Competitive keywords demand higher bids

Restricted to text and image ads

Traffic stops when you stop paying

social media marketing (SMM)

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Targeted traffic

High return on investment (ROI)

Does not require specialization or vast technical

skills

Ability to go viral therefore high visibility

Cost effective (only time and effort)

social media marketing (SMM)

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More time consuming than SEO and PPC

No short term ROI

Everything is public

Ineffective use = brand credibility loss

Digital marketing measurement

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ROI (return on investment)

Tools:

Google analytics

Google webmasters tools

Basic google search

Google AdWords

Social media monitoring tools

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