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Presentation at Search Marketing Day 2013 in Poznan, Poland.
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Introducing your product to Yandex
Key SEO issues
What is Runet?
.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz
Processing search queries in Russia
Yandex62%
Google27%
Mail.Ru9%
Others2%
• 68 million users 18+• 370 million queries daily
Search engines:
Local search results and geographically dependent search queries
Compare regions tool
http://webmaster.yandex.ru/compare_regions.xml
Keywords selectionLost in translation...
Behavioral factors
• Amount of pageviews,
• Bounce rate,
• Exit pages,
• Avg. visit duration,
• Returning visits %,
• CTR of your snippets.
Buying links
Konstantin Kaninwww.pozycjonowanie.ru